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Expansion of technological platform marketing: Ströer acquires programmatic platform and header-bidding specialists Yieldlove

Expansion of technological platform marketing: Ströer acquires programmatic platform and header-bidding specialists Yieldlove

Digitale Medien 04. Oktober 2017

Today, Ströer signed the purchase agreement to acquire a majority shareholding in the Hamburg-based start-up Yieldlove, a German optimisation platform for the programmatic marketing of digital web inventories.With the acquisition of Yieldlove, Ströer is diversifying and expanding its own offer in we


Ströer AG moves into online business

Ströer AG moves into online business

Unternehmen 17. Dezember 2012

Cologne, 17.12.2012 - In an ad-hoc announcement published yesterday, Ströer Out-of-Home Media AG announced that its Supervisory Board had approved the conclusion of a purchase agreement and a preliminary agreement concerning the acquisition of four online advertising marketers in total. The agreemen


ADSCALE ANALYZER 2015: RETHINK ON THE SUPPLY SIDE

ADSCALE ANALYZER 2015: RETHINK ON THE SUPPLY SIDE

Digitale Medien 15. September 2015

The level of programmatic buying is rising fast in Germany. On adscale, the high-reach marketer and supply-side platform for Germany, RTB accounts for 53 percent of sales on the desktop side and already 55 percent for mobile. A similar fast take-up rate is anticipated for video RTB. Moreover, the pe