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New app opens door to the digital world for outdoor advertising

New app opens door to the digital world for outdoor advertising

Unternehmen 13. April 2011

Vooh! is the attention-grabbing name for the new innovation that has now been launched by Ströer, Germany's largest outdoor advertising company: an app which links up conventional out-of-home advertising campaigns with attractive online content. Vooh! stands for "Virtual Out-of-Home" and turns outdo


Ströer presented with silver at the ANNUAL MULTIMEDIA AWARD

Ströer presented with silver at the ANNUAL MULTIMEDIA AWARD

Unternehmen 10. Oktober 2011

Ströer’s Vooh! app convinces jury Last April, Ströer launched Vooh!, an app which combines classic outdoor advertising campaigns with appealing website content. Vooh! stands for “virtual out-of-home” and it uses smartphones to turn posters into exciting interactive features for advertisers. The judg


Digital out-of-home advertising pioneer celebrates its anniversary

Digital out-of-home advertising pioneer celebrates its anniversary

OOH 17. Februar 2014

Infoscreen, the digital big screen at high-traffic underground and suburban railway stations, is celebrating its 20th anniversary. On February 15, 1994, the first screen went live at the Odeonsplatz underground station in Munich. This marked the first use of digital out-of-home advertising in German


Florian Harms is now editor-in-chief of t-online.de

Florian Harms is now editor-in-chief of t-online.de

Unternehmen 25. April 2017

On 1 September 2017, Florian Harms (43) will become the new editor-in-chief and take over the management of t-online.de, Germany’s most widely read news platform. In his role as editor-in-chief of t-online, Florian Harms will also be taking over the duties of managing director at Ströer News Publish


Ströer presents its results for the first six months of 2020: Robust performance in the Covid-19 crisis

Ströer presents its results for the first six months of 2020: Robust performance in the Covid-19 crisis

Unternehmen 13. August 2020

Ströer SE & Co. KGaA presents its figures for the first six months of 2020. The coronavirus pandemic and the temporary restrictions on public life during the months of the second quarter underscore the strength of the “OOH+” strategy – the combination of the core OOH business and the supporting Digi