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Vooh! is the attention-grabbing name for the new innovation that has now been launched by Ströer, Germany's largest outdoor advertising company: an app which links up conventional out-of-home advertising campaigns with attractive online content. Vooh! stands for "Virtual Out-of-Home" and turns outdo
Ströer’s Vooh! app convinces jury Last April, Ströer launched Vooh!, an app which combines classic outdoor advertising campaigns with appealing website content. Vooh! stands for “virtual out-of-home” and it uses smartphones to turn posters into exciting interactive features for advertisers. The judg
Infoscreen, the digital big screen at high-traffic underground and suburban railway stations, is celebrating its 20th anniversary. On February 15, 1994, the first screen went live at the Odeonsplatz underground station in Munich. This marked the first use of digital out-of-home advertising in German
Auffällig auf der Website im Content-Bereich platziert, zieht das Medium Rectangle sofort die Blicke auf sich. Die Interpretation in den redaktionellen Bereich stärkt zusätzlich das Vertrauen in die Werbeaussage.
On 1 September 2017, Florian Harms (43) will become the new editor-in-chief and take over the management of t-online.de, Germany’s most widely read news platform. In his role as editor-in-chief of t-online, Florian Harms will also be taking over the duties of managing director at Ströer News Publish
Ströer SE & Co. KGaA presents its figures for the first six months of 2020. The coronavirus pandemic and the temporary restrictions on public life during the months of the second quarter underscore the strength of the “OOH+” strategy – the combination of the core OOH business and the supporting Digi
Video Instream (Pre-Roll, Mid-Roll, Post-Roll, Bumper Ad) InStream Video Ads are divided into Linear Video Ads (PreRolls, MidRolls, PostRolls, Bumper Ad) and Non-Linear Video Ads (Overlay). A linear video ad takes up the user's full attention. It is placed before, between or after the video content
Native Story Hub Ströer Native Reach: Scalable native advertising Ströer Native Reach enables automated playout of content in the look and feel of all media on premium placements in the editorial environment. Maximum credibility with true native advertising The Native Story Hub is suitable for brand
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19. October 2023