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159 results were found for "Data".

Displaying results 41 to 50 of 159.

Case Study Confirms the Effectiveness of Quality Environments in Programmatic Deals

Case Study Confirms the Effectiveness of Quality Environments in Programmatic Deals

26. Februar 2024

The agency masterplan ran a campaign for the client Hermes Germany in November using Private Market Place (PMP) deals on the Ströer Supply-Side Platform (Ströer SSP). Supporting market research shows that a noticeably better campaign performance could be achieved compared to an open auction and conf


DOOH Club Lounge at the OMR Festival 2023

DOOH Club Lounge at the OMR Festival 2023

Communication Public Video 15. Mai 2023

Die DOOH Club Lounge war ein exklusiver Rückzugsort auf der OMR mit spannenden Insights in die digitale Außenwerbung: von Strategie und Mediamix über Kreativität, Programmatic und Daten bis hin zu Green Media (Nachhaltigkeit).

  • DOOH
  • Public Video

Ströer offers extended contextual targeting as an alternative to third-party cookies

Ströer offers extended contextual targeting as an alternative to third-party cookies

27. Juni 2022

Ströer customers now have the option to access extended contextual targeting. In addition to the previously available contextual targeting on the IAB categories, more than 500 keyword-based segments are available at the start, and create individual targeting options for the roll-out of campaigns. Ag


Yieldlove whitepaper shows immediate uplift when using alternative ID solutions

Yieldlove whitepaper shows immediate uplift when using alternative ID solutions

20. Juni 2023

Yieldlove, the Hamburg-based specialist for header bidding and part of the Ströer Group, demonstrates the considerable and immediate benefits that the use of alternative ID solutions can already bring today with its new whitepaper "Who needs cookies anyway". The result of an analysis of billions of


Anniversary campaign celebrates 30 years of Public Video

Anniversary campaign celebrates 30 years of Public Video

DOOH Public Video 21. Februar 2024

Public Video celebrates its 30th birthday! In the anniversary campaign “Whatever moves us”, which kicks off today on Ströer’s digital media carriers in public spaces, marketing managers from Deutsche Telekom, Commerzbank, Warner Bros. Discovery, Otto and many other companies congratulate Ströer and