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Ströer SE & Co. KGaA is publishing its fourth Group Sustainability Report 2022 today - for the first time simultaneously with its Annual Report. The sustainability report gives an overview of Ströer’s sustainability strategy and covers the four sub-areas of Environment, Employees, Business Partners
At the end of September, Rosemarie Heilig, Head of the Department of the Environment, inaugurated the first advertising pillar with a green roof at Willy-Brandt-Platz together with Dirk Geßner, Managing Director of Ströer Deutsche Städte Medien GmbH.
Ströer SE & Co. KGaA is publishing its fourth Group Sustainability Report 2022 - for the first time simultaneously with its Annual Report. The sustainability report gives an overview of Ströer’s sustainability strategy and covers the four sub-areas of Environment, Employees, Business Partners & Society and Governance.
In a pilot project, Ströer is greening a total of ten advertising pillars in the Munich city area. Munich is one of the most heavily sealed cities in Germany. According to evaluations by the Department for Climate and Environment, the degree of sealing is 44 per cent. The project contributes to greening the city more and redesigning it so that Munich does not heat up much more and valuable rainwater is lost.
Ströer has been nominated for the German Corporate Sustainability Award, which is being awarded this year together on behalf of the German Federal Ministry for the Environment, the German Chamber of Industry and Commerce (DIHK) and the World Wide Fund For Nature (WWF) to particularly exemplary companies in their sectors.
Audio Spot The audio spot is an audio file that can be flexibly integrated into the audio environment. The file is either delivered ready-made or produced for the customer. To guarantee quality standards, we check every audio spot delivered. In the podcast environment, we recommend an authentic tona
Native Product Ad Ströer Native Reach: Scalable native advertising Ströer Native Reach enables automated playout of content in the look and feel of all media on premium placements in the editorial environment. Individual and perfectly placed thanks to clever integration The native product ad is an a
General information Requirements Technical Specification Specifications Protocol All components of the ad, especially tracking pixels and external ad-server systems (redirects), must be invoked using the HTTPS protocol . Using HTTP results in tracking differences. Load On the side of the user, the p
Ströer and OS Data Solutions have created targeting solutions for the post-cookie era using Contextual AI. With “AI Brand Fit Targeting”, advertisers can now optimise the delivery of their branding campaigns. For the first time, an “AI Emotion Targeting” allows for the targeted groups to be reached
As an operator of an advertising media infrastructure in public spaces, Ströer is part of the Smart City and sets new accents. The growing demand for sustainable solutions is an incentive for us to continuously develop our portfolio. We offer services for our customers that make an additional ecological and social contribution.
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19. October 2023
