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Ströer Digital and mediasports Partner to Form Digital Sports Advertising Powerhouse

Ströer Digital and mediasports Partner to Form Digital Sports Advertising Powerhouse

Digitale Medien 03. März 2014

Ströer Digital, the top 3 AGOF advertising company, and mediasports Digital, the biggest stand-alone online sports advertising agency and subsidiary of digital sports media company PERFORM, are joining forces. The new commercial partnership creates a new powerful portfolio in digital sports advertis


Programmatic buying is driving the German display market

Programmatic buying is driving the German display market

Digitale Medien 08. September 2014

Programmatic buying is setting the pace in the German digital advertising market, as the automated buying and selling of ad space is growing at a considerably faster rate than manual sales. According to adscale’s forecast, the proportion of total revenues in the German display advertising market gen


Ströer launches wide-coverage, multi-screen moving-image marketing with Ströer Primetime

Ströer launches wide-coverage, multi-screen moving-image marketing with Ströer Primetime

Unternehmen 09. September 2013

At dmexco, Ströer is launching an exclusive new marketer: Ströer Primetime. The new marketer unites moving-image advertising on private screens (smartphones and tablets), home screens (PC), and public screens (DOOH displays) within the Ströer Digital Group. With this so-called multi-screen scenario,