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Smart communication infrastructure: Ströer supports trial warning for the nationwide warning day on 8 December

Smart communication infrastructure: Ströer supports trial warning for the nationwide warning day on 8 December

06. Dezember 2022

This year's nationwide warning day will take place on 8 December as a test of the communications infrastructure. The aim of the warning day is to test the central Modular Warning System (MoWaS) of the federal government and all warning devices connected to it. In addition, on this day all warning mu


Ströer integrates content and advertising on public portals for Sony Mobile

Ströer integrates content and advertising on public portals for Sony Mobile

Digitale Medien 17. März 2014

Sony Mobile Communications has implemented a video campaign on public portals to mark the launch of the Xperia Z1 Compact. It uses a mobile advertising solution based on the Promiflash app to extend the video content. The video campaign not only connects Ströer’s public video channel with its mobile


Neo Advertising expands content offering

Neo Advertising expands content offering

Digitale Medien 12. Dezember 2018

Customers of Neo Advertising GmbH, a subsidiary of the Ströer Group and one of the leading providers in the field of digital signage in public areas and at the POS, can now display news from Germany's largest news website t-online.de, also part of the Ströer Group, in their program. t-online.de is t


Fully delicious, fully vegan, fully digital: Ritter Sport advertises widely with digital outdoor advertising

Fully delicious, fully vegan, fully digital: Ritter Sport advertises widely with digital outdoor advertising

Public Video 17. Januar 2023

Ritter Sport, the German chocolate bar manufacturer, has been selling five additional, completely vegan chocolate varieties in addition to classic chocolate since the beginning of the year. The five vegan Ritter Sport varieties are available in the new pack design with the large "V" as the key visua

  • Digitale Außenwerbung
  • Außenwerbung

adscale launches cross-media private marketplace

adscale launches cross-media private marketplace

Digitale Medien 12. November 2015

Video formats are being added to the existing private marketplace in the adscale supply-side platform. This will enable publishers to put together cross-media packages comprising video, mobile, and display inventory to which selected advertisers then enjoy exclusive access. All in all, the share of


Bike campain #BLEIBINBEWEGUNG launches in Hamburg

Bike campain #BLEIBINBEWEGUNG launches in Hamburg

Nachhaltigkeit 13. April 2021

The term "bicycle boom" regularly made it into the headlines during the pandemic. Now, the German Bicycle Association (BVZF) encourages people to switch to bicycles in the long term using video clips and outdoor posters.


ADSCALE ANALYZER 2015: RETHINK ON THE SUPPLY SIDE

ADSCALE ANALYZER 2015: RETHINK ON THE SUPPLY SIDE

Digitale Medien 15. September 2015

The level of programmatic buying is rising fast in Germany. On adscale, the high-reach marketer and supply-side platform for Germany, RTB accounts for 53 percent of sales on the desktop side and already 55 percent for mobile. A similar fast take-up rate is anticipated for video RTB. Moreover, the pe