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The level of programmatic buying is rising fast in Germany. On adscale, the high-reach marketer and supply-side platform for Germany, RTB accounts for 53 percent of sales on the desktop side and already 55 percent for mobile. A similar fast take-up rate is anticipated for video RTB. Moreover, the pe
Ströer Digital, the top 3 AGOF advertising company, and mediasports Digital, the biggest stand-alone online sports advertising agency and subsidiary of digital sports media company PERFORM, are joining forces. The new commercial partnership creates a new powerful portfolio in digital sports advertis
- GAN Ströer GmbH: New star in in-game advertising - Consolidated portfolio reaches around 15 million users in Germany As of now, Ströer has taken over 70% of the GAN group, the leading marketer of in-game advertising in Germany. Not only special marketer for gaming GAN Game Ad Net is part of the GA
Ströer today signed the purchase agreement for the acquisition of a 75% stake in the Avedo Group, one of Germany’s leading dialogue marketing specialists. By acquiring Avedo and moving into the area of performance-oriented dialogue marketing, the media company has added an additional channel to its
Public Video celebrates its 30th birthday! In the anniversary campaign “Whatever moves us”, which kicks off today on Ströer’s digital media carriers in public spaces, marketing managers from Deutsche Telekom, Commerzbank, Warner Bros. Discovery, Otto and many other companies congratulate Ströer and
Cologne, 19 November 2013 In the third quarter of 2013, Ströer Media AG continued its positive performance from the first half of the year. In the first nine months, revenue increased by 10.5% year on year to EUR 439.3m. Once again, this was due to the upturn in business in Turkey and sustained reve
The agency masterplan ran a campaign for the client Hermes Germany in November using Private Market Place (PMP) deals on the Ströer Supply-Side Platform (Ströer SSP). Supporting market research shows that a noticeably better campaign performance could be achieved compared to an open auction and conf
Vooh! is the attention-grabbing name for the new innovation that has now been launched by Ströer, Germany's largest outdoor advertising company: an app which links up conventional out-of-home advertising campaigns with attractive online content. Vooh! stands for "Virtual Out-of-Home" and turns outdo
The CFO of Ströer Media AG, Alfried Bührdel, is leaving the company on March 31, 2014, one year before his current 5-year-contract is set to expire in a step that has been planned for some time. Bührdel has been working since 1998 as the CFO for the leading provider of out-of-home and online media a
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19. October 2023
