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DOOH Club Lounge at the OMR Festival 2023

DOOH Club Lounge at the OMR Festival 2023

Communication Public Video 15. Mai 2023

Die DOOH Club Lounge war ein exklusiver Rückzugsort auf der OMR mit spannenden Insights in die digitale Außenwerbung: von Strategie und Mediamix über Kreativität, Programmatic und Daten bis hin zu Green Media (Nachhaltigkeit).

  • DOOH
  • Public Video

Ströer presents future-proof targeting for digital OOH campaigns

Ströer presents future-proof targeting for digital OOH campaigns

Public Video 23. März 2022

With the innovative combination of socio-demographic data (age & gender) with behavioural data, Ströer is now targeting outdoor advertising campaigns even more effectively: A new, future-proof targeting model for digital outdoor advertising was developed on the basis of a feasibility study. It will

  • Digitale Außenwerbung

GfK reach study: t-online.de reaches some 47 million users per month across Germany

GfK reach study: t-online.de reaches some 47 million users per month across Germany

Dialogmedien 27. Juni 2017

With the launch of the unique multiscreen-multi-touchpoint concept, t-online.de can now reach some 47 million users per month all over Germany. This is the result of the latest GfK reach study commissioned by Ströer. This makes t-online.de the largest digital media brand. “The editorial team at t-on


Bike campain #BLEIBINBEWEGUNG launches in Hamburg

Bike campain #BLEIBINBEWEGUNG launches in Hamburg

Nachhaltigkeit 13. April 2021

The term "bicycle boom" regularly made it into the headlines during the pandemic. Now, the German Bicycle Association (BVZF) encourages people to switch to bicycles in the long term using video clips and outdoor posters.


50,000 beacons: Ströer is setting up the first nationwide beacon infrastructure in Germany

50,000 beacons: Ströer is setting up the first nationwide beacon infrastructure in Germany

Unternehmen 22. September 2015

Ströer is the first company in Germany to connect the real world with the online world on a nationwide basis / Phase I: installation of 20,000 sensors in advertising media across the country by March 2016 / Ströer makes the Internet of Things tangible Around a year after the launch of the first publ