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Ströer presented with silver at the ANNUAL MULTIMEDIA AWARD

Ströer presented with silver at the ANNUAL MULTIMEDIA AWARD

Unternehmen 10. Oktober 2011

Ströer’s Vooh! app convinces jury Last April, Ströer launched Vooh!, an app which combines classic outdoor advertising campaigns with appealing website content. Vooh! stands for “virtual out-of-home” and it uses smartphones to turn posters into exciting interactive features for advertisers. The judg


Ströer publishes 2021 sustainability report

Ströer publishes 2021 sustainability report

11. Juli 2022

Ströer’s 2021 sustainability report, published today, is the company’s third annual sustainability report – after 2019 and 2020. This latest report was produced in accordance with the criteria of the Global Reporting Initiative (GRI), 2016 edition. These include carrying out a materiality analysis t


Ströer offers extended contextual targeting as an alternative to third-party cookies

Ströer offers extended contextual targeting as an alternative to third-party cookies

27. Juni 2022

Ströer customers now have the option to access extended contextual targeting. In addition to the previously available contextual targeting on the IAB categories, more than 500 keyword-based segments are available at the start, and create individual targeting options for the roll-out of campaigns. Ag


Ströer presents smart and sustainable communication infrastructure at the GREENTECH FESTIVAL

Ströer presents smart and sustainable communication infrastructure at the GREENTECH FESTIVAL

23. Juni 2022

From June 22 to 24, 2022, the GREENTECH FESTIVAL will take place for the first time this year on the site of the former capital city airport Tegel. The festival consists of different elements: The GREEN AWARDS on June 22 will be followed by the CONFERENCE on June 23 and the EXHIBITION on June 23 and

  • Digitale Außenwerbung

2022 shareholder meeting: Ströer at the start of a long growth cycle thanks to digitalization of out-of-home advertising

2022 shareholder meeting: Ströer at the start of a long growth cycle thanks to digitalization of out-of-home advertising

22. Juni 2022

The shareholder meeting of Ströer SE & Co. KGaA, which was held in Cologne, Germany, on June 22, 2022, voted in favor of nearly all of the motions of the Supervisory Board and Board of Management by the necessary majority. Around 48 million no-par-value shares – around 85% of Ströer SE & Co. KGaA’s

  • Außenwerbung

Sustainability campaign launched: Ströer supports the GREENTECH FESTIVAL

Sustainability campaign launched: Ströer supports the GREENTECH FESTIVAL

11. Mai 2022

From June 22 to 24, 2022, the GREENTECH FESTIVAL will take place for the first time this year on the site of the former capital city airport Tegel. The festival consists of different elements: The GREEN AWARDS on June 22 nd will be followed by the CONFERENCE on June 23 rd and the EXHIBITION on June


Ströer reports strongest first-quarter revenue in its history

Ströer reports strongest first-quarter revenue in its history

12. Mai 2022

Ströer SE & Co. KGaA has published its results for the first quarter of 2022. All in all, consolidated revenue increased by a substantial 23% in the reporting period, from EUR 312m to EUR 385m. This means that the Company once again achieved a new record level of first-quarter consolidated revenue d


Seeding Alliance launches self-booking platform nativendo for True Native Ads

Seeding Alliance launches self-booking platform nativendo for True Native Ads

16. März 2022

Seeding Alliance is now offering a newly developed booking platform at www.nativendo.de for specialised performance agencies, e-commerce companies as well as affiliates. After registering, customers can create a campaign themselves and have it played out in just a few simple booking steps. For nativ

  • Onlinewerbung

Ströer presents future-proof targeting for digital OOH campaigns

Ströer presents future-proof targeting for digital OOH campaigns

Public Video 23. März 2022

With the innovative combination of socio-demographic data (age & gender) with behavioural data, Ströer is now targeting outdoor advertising campaigns even more effectively: A new, future-proof targeting model for digital outdoor advertising was developed on the basis of a feasibility study. It will

  • Digitale Außenwerbung

Yieldlove takes over the exclusive marketing of duden.de

Yieldlove takes over the exclusive marketing of duden.de

15. Februar 2022

Since January 2022, the ad tech specialists from Yieldlove have been responsible for marketing duden.de. The platform from Dudenverlag is thus switching back to the Hamburg-based programmatic experts, who already worked for the largest online portal about the German language from 2017 to 2019. As pa

  • Onlinewerbung