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With the innovative combination of socio-demographic data (age & gender) with behavioural data, Ströer is now targeting outdoor advertising campaigns even more effectively: A new, future-proof targeting model for digital outdoor advertising was developed on the basis of a feasibility study. It will
Ströer is driving the ongoing digitalization of out-of-home advertising in Germany and expanding its public video network. The Company has launched its 1,000th digital screen roadside at the busy Prinz-Georg-Strasse/Vagedestrasse crossroads in central Düsseldorf, thereby reaching the installation ta