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With the innovative combination of socio-demographic data (age & gender) with behavioural data, Ströer is now targeting outdoor advertising campaigns even more effectively: A new, future-proof targeting model for digital outdoor advertising was developed on the basis of a feasibility study. It will
Ströer is pushing ahead with the digitalisation of its advertising spaces in public spaces and is now equipping Wetzlar with digital city information systems. From September 2019, five new digital advertising spaces will be available to the city and local and regional advertisers for the first time:
Ströer is driving the ongoing digitalization of out-of-home advertising in Germany and expanding its public video network. The Company has launched its 1,000th digital screen roadside at the busy Prinz-Georg-Strasse/Vagedestrasse crossroads in central Düsseldorf, thereby reaching the installation ta