Search

4 results were found for "Data".

Displaying results 1 to 4 of 4.

Target Group Study Sustainability

Target Group Study Sustainability

Nachhaltigkeit 01. February 2022

Ströer provides information on everyday behavior, consumption and attitudes towards advertising & brands in the field of sustainability.

  • Onlinewerbung
  • Außenwerbung

WHY MEDIA PLANNING SHOULD ALSO BE SUSTAINABLE

WHY MEDIA PLANNING SHOULD ALSO BE SUSTAINABLE

Nachhaltigkeit 15. June 2023

The issue of climate and environmental protection has always played a central role in our product portfolio. In fact, digital outdoor advertising is one of the media with the lowest CO₂ emissions in the media mix. In addition, we use only green electricity for this purpose and ensure that our systems are as efficient as possible. All advertising customers can run their campaigns with us on a climate-neutral basis - at no extra cost.

  • Green Media
  • sustainability

Climate-neutral Campaigns & Sustainability at Ströer

Climate-neutral Campaigns & Sustainability at Ströer

Nachhaltigkeit 21. March 2023

Climate and environmental protection have been a central pillar of corporate action for many years. Outdoor advertising - especially DOOH - is one of the media with the lowest CO₂ emissions in the media mix in relation to the contacts reached. Ströer also uses green electricity in all DOOH media in Germany with the greatest possible efficiency. All campaigns for advertising customers are played out in a climate-neutral manner. The company's goal is to be completely climate neutral by 2025. Ströer's priority is always to avoid and reduce CO₂ emissions as part of its Group-wide sustainability strategy. CO₂ emissions that cannot be avoided are fully offset with certified climate protection projects.

  • Green Media
  • Smart City
  • sustainability

Climate neutrality in the advertising market: Ströer supports the "Green GRP" initiative to offset CO2 from campaigns

Climate neutrality in the advertising market: Ströer supports the "Green GRP" initiative to offset CO2 from campaigns

Nachhaltigkeit 06. April 2021

How large is the carbon footprint of an advertising campaign? Information about this is provided by the “Green GRP” that the Mediaplus Group is presenting, in cooperation with ClimatePartner and nine media companies.