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With the innovative combination of socio-demographic data (age & gender) with behavioural data, Ströer is now targeting outdoor advertising campaigns even more effectively: A new, future-proof targeting model for digital outdoor advertising was developed on the basis of a feasibility study. It will
Ströer is driving the ongoing digitalization of out-of-home advertising in Germany and expanding its public video network. The Company has launched its 1,000th digital screen roadside at the busy Prinz-Georg-Strasse/Vagedestrasse crossroads in central Düsseldorf, thereby reaching the installation ta
B21F6BB4-1C5E-4341-9402-72115F03EA26 01. February 2022 Target Group Study Sustainability Nachhaltigkeit Out-of-Home Digital Außenwerbung Ströer provides information on everyday behavior, consumption and attitudes towards advertising & brands in the field of sustainability. INTERVIEW WITH ANNINA BLEE
B21F6BB4-1C5E-4341-9402-72115F03EA26 06. April 2021 Climate neutrality in the advertising market: Ströer supports the "Green GRP" initiative to offset CO2 from campaigns Sustainability Nachhaltigkeit Soziales How large is the carbon footprint of an advertising campaign? Information about this is pro