Search

9 results were found for "Data".

Displaying results 1 to 9 of 9.

DOOH Club Lounge at the OMR Festival 2023

DOOH Club Lounge at the OMR Festival 2023

15. May 2023 DOOH Club Lounge at the OMR Festival 2023 DOOH Public Video 72,000 visitors, 40 meter long stages and over 1,000 speakers - that was OMR 2023 in the Hamburg exhibition halls. And we were also present at the OMR with our exclusive DOOH Club Lounge under the motto "Welcome to the urban ju

  • DOOH
  • Public Video

WHY MEDIA PLANNING SHOULD ALSO BE SUSTAINABLE

WHY MEDIA PLANNING SHOULD ALSO BE SUSTAINABLE

15. June 2023 WHY MEDIA PLANNING SHOULD ALSO BE SUSTAINABLE Green Media sustainability When implementing campaigns, more and more attention is being paid to CO 2 emissions. With OMG Momentum's Scenario Planner, it is already possible to optimise the media mix in the planning phase for media-specific

  • Green Media
  • sustainability

Target Group Study Sustainability

Target Group Study Sustainability

01. February 2022 Target Group Study Sustainability Onlinewerbung Außenwerbung Ströer provides information on everyday behavior, consumption and attitudes towards advertising & brands in the field of sustainability. INTERVIEW WITH ANNINA BLEEK, SVP SOLUTIONS STUDIE AT STRÖER Reaching people: In a st

  • Onlinewerbung
  • Außenwerbung

Climate-neutral Campaigns & Sustainability at Ströer

Climate-neutral Campaigns & Sustainability at Ströer

21. March 2023 Climate-neutral Campaigns & Sustainability at Ströer Green Media Smart City sustainability Climate and environmental protection have been a central pillar of corporate action for many years. Outdoor advertising - especially DOOH - is one of the media with the lowest CO₂ emissions in t

  • Green Media
  • Smart City
  • sustainability

Climate neutrality in the advertising market: Ströer supports the "Green GRP" initiative to offset CO2 from campaigns

Climate neutrality in the advertising market: Ströer supports the "Green GRP" initiative to offset CO2 from campaigns

06. April 2021 Climate neutrality in the advertising market: Ströer supports the "Green GRP" initiative to offset CO2 from campaigns How large is the carbon footprint of an advertising campaign? Information about this is provided by the “Green GRP” that the Mediaplus Group is presenting, in cooperat


DOOH: Closing Performance Gaps of TV Campaigns Through Ströer Public Video

DOOH: Closing Performance Gaps of TV Campaigns Through Ströer Public Video

Public Video 13. Oktober 2023

Through public video (DOOH), any campaign can be broadcast at short notice, with extensive reach, precision targeting and dynamic distribution – either comprehensively as a reach booster or selectively for targeted communication. From now on, public video campaigns (DOOH) can also be controlled usin


Ströer presents future-proof targeting for digital OOH campaigns

Ströer presents future-proof targeting for digital OOH campaigns

Public Video 23. März 2022

With the innovative combination of socio-demographic data (age & gender) with behavioural data, Ströer is now targeting outdoor advertising campaigns even more effectively: A new, future-proof targeting model for digital outdoor advertising was developed on the basis of a feasibility study. It will

  • Digitale Außenwerbung

So delicious, so vegan, so digital, so successful: Public video campaign helps Ritter Sport to become the most popular vegan chocolate brand

So delicious, so vegan, so digital, so successful: Public video campaign helps Ritter Sport to become the most popular vegan chocolate brand

DOOH Public Video 27. Juni 2023

In 2023, Ritter Sport intends to continue its vegan success story and is succeeding with digital outdoor advertising from Ströer: Ritter Sport relied heavily on Ströer’s nationwide digital reach in public spaces from January to April to launch its new vegan varieties. During this period, all of Strö


1,000th digital screen roadside: Ströer continues to expand its public video network

1,000th digital screen roadside: Ströer continues to expand its public video network

Public Video 13. Dezember 2021

Ströer is driving the ongoing digitalization of out-of-home advertising in Germany and expanding its public video network. The Company has launched its 1,000th digital screen roadside at the busy Prinz-Georg-Strasse/Vagedestrasse crossroads in central Düsseldorf, thereby reaching the installation ta

  • Public Video
  • DOOH