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Ströer commences the announced roll-out of the small cell infrastructure in Germany

Ströer commences the announced roll-out of the small cell infrastructure in Germany

Digitale Medien 19. January 2016

Ströer will start to roll out small cells in Germany as part of a pilot project and will, in a first step together with Vodafone, install 64 small cells in its advertising media infrastructure in Munich and Frankfurt. These small technical devices, which are invisibly installed in Ströer advertising


Programmatic buying is driving the German display market

Programmatic buying is driving the German display market

Digitale Medien 08. September 2014

Programmatic buying is setting the pace in the German digital advertising market, as the automated buying and selling of ad space is growing at a considerably faster rate than manual sales. According to adscale’s forecast, the proportion of total revenues in the German display advertising market gen


Climate neutrality in the advertising market: Ströer supports the "Green GRP" initiative to offset CO2 from campaigns

Climate neutrality in the advertising market: Ströer supports the "Green GRP" initiative to offset CO2 from campaigns

Nachhaltigkeit 06. April 2021

How large is the carbon footprint of an advertising campaign? Information about this is provided by the “Green GRP” that the Mediaplus Group is presenting, in cooperation with ClimatePartner and nine media companies.


GfK study: Out-of-Home-Channel has outstanding reach

GfK study: Out-of-Home-Channel has outstanding reach

Unternehmen 29. June 2012

According to a representative study carried out by the Enigma/GfK market research institute into the Out-of-Home-Channel (OC) at German train stations, the digital Out-of-Home network reaches at least 20 percent of the inhabitants within one week. Digital screens have maximum reach for young people:


Ströer Digital will be no. 1 in terms of reach based on new AGOF currency

Ströer Digital will be no. 1 in terms of reach based on new AGOF currency

Unternehmen 21. September 2015

The German competition authority Bundeskartellamt approved the acquisition of Germany’s largest internet portal, t-online.de, and the country’s biggest digital marketer, InteractiveMedia, according to AGOF Digital Facts, without any restrictions. The transaction value is some EUR 300 million and wil


Ströer continuing on its profitable course of digital growth in Q3 and significantly raising its guidance for both 2015 and 2016

Ströer continuing on its profitable course of digital growth in Q3 and significantly raising its guidance for both 2015 and 2016

Unternehmen 11. November 2015

Ströer SE continued its dynamic, digital-driven growth course in the third quarter of 2015 and confirmed the positive business development of the prior quarters. On the basis of the faster than originally expected growth in the Digital segment, Ströer is considerably raising its guidance for 2015 an


Slightly improved development in Q3 2012

Slightly improved development in Q3 2012

Unternehmen 13. November 2012

Cologne, 13 November 2012 The third quarter of 2012 saw Ströer Out-of-Home Media AG continue to invest selectively in its specific growth projects in Germany and abroad. The Group focused particularly on the roll-out of digital advertising media and premium billboards and is seeing positive developm