36 results were found for "Data".
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How large is the carbon footprint of an advertising campaign? Information about this is provided by the “Green GRP” that the Mediaplus Group is presenting, in cooperation with ClimatePartner and nine media companies.
Programmatic buying is setting the pace in the German digital advertising market, as the automated buying and selling of ad space is growing at a considerably faster rate than manual sales. According to adscale’s forecast, the proportion of total revenues in the German display advertising market gen
According to a representative study carried out by the Enigma/GfK market research institute into the Out-of-Home-Channel (OC) at German train stations, the digital Out-of-Home network reaches at least 20 percent of the inhabitants within one week. Digital screens have maximum reach for young people:
The German competition authority Bundeskartellamt approved the acquisition of Germany’s largest internet portal, t-online.de, and the country’s biggest digital marketer, InteractiveMedia, according to AGOF Digital Facts, without any restrictions. The transaction value is some EUR 300 million and wil
Ströer SE continued its dynamic, digital-driven growth course in the third quarter of 2015 and confirmed the positive business development of the prior quarters. On the basis of the faster than originally expected growth in the Digital segment, Ströer is considerably raising its guidance for 2015 an
Cologne, 13 November 2012 The third quarter of 2012 saw Ströer Out-of-Home Media AG continue to invest selectively in its specific growth projects in Germany and abroad. The Group focused particularly on the roll-out of digital advertising media and premium billboards and is seeing positive developm
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19. October 2023