14 results were found for "Data".
Displaying results 1 to 10 of 14.
Ströer Digital Group and Otto Group Media have signed a strategic partnership agreement. Its foundation comprises Ströer Group’s digital advertising inventory and Otto Group Media’s CRM-based data segments. Advertisers will be provided with anonymous target-group segments that can be addressed using
01. February 2022 Target Group Study Sustainability Onlinewerbung Außenwerbung Ströer provides information on everyday behavior, consumption and attitudes towards advertising & brands in the field of sustainability. INTERVIEW WITH ANNINA BLEEK, SVP SOLUTIONS STUDIE AT STRÖER Reaching people: In a st
06. April 2021 Climate neutrality in the advertising market: Ströer supports the "Green GRP" initiative to offset CO2 from campaigns How large is the carbon footprint of an advertising campaign? Information about this is provided by the “Green GRP” that the Mediaplus Group is presenting, in cooperat
The advertising specialist Seeding Alliance is one of the first marketers worldwide to provide the technical infrastructure for programmatic booking of content campaigns. From now on, the True Native Advertising format of the Seeding Alliance, the Native AdIn, can not only be delivered on the conten
Video formats are being added to the existing private marketplace in the adscale supply-side platform. This will enable publishers to put together cross-media packages comprising video, mobile, and display inventory to which selected advertisers then enjoy exclusive access. All in all, the share of
The level of programmatic buying is rising fast in Germany. On adscale, the high-reach marketer and supply-side platform for Germany, RTB accounts for 53 percent of sales on the desktop side and already 55 percent for mobile. A similar fast take-up rate is anticipated for video RTB. Moreover, the pe