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In 2023, Ritter Sport intends to continue its vegan success story and is succeeding with digital outdoor advertising from Ströer: Ritter Sport relied heavily on Ströer’s nationwide digital reach in public spaces from January to April to launch its new vegan varieties. During this period, all of Strö
Ströer provides information on everyday behavior, consumption and attitudes towards advertising & brands in the field of sustainability.
Video formats are being added to the existing private marketplace in the adscale supply-side platform. This will enable publishers to put together cross-media packages comprising video, mobile, and display inventory to which selected advertisers then enjoy exclusive access. All in all, the share of
The level of programmatic buying is rising fast in Germany. On adscale, the high-reach marketer and supply-side platform for Germany, RTB accounts for 53 percent of sales on the desktop side and already 55 percent for mobile. A similar fast take-up rate is anticipated for video RTB. Moreover, the pe
The issue of climate and environmental protection has always played a central role in our product portfolio. In fact, digital outdoor advertising is one of the media with the lowest CO₂ emissions in the media mix. In addition, we use only green electricity for this purpose and ensure that our systems are as efficient as possible. All advertising customers can run their campaigns with us on a climate-neutral basis - at no extra cost.
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Climate and environmental protection have been a central pillar of corporate action for many years. Outdoor advertising - especially DOOH - is one of the media with the lowest CO₂ emissions in the media mix in relation to the contacts reached. Ströer also uses green electricity in all DOOH media in Germany with the greatest possible efficiency. All campaigns for advertising customers are played out in a climate-neutral manner. The company's goal is to be completely climate neutral by 2025. Ströer's priority is always to avoid and reduce CO₂ emissions as part of its Group-wide sustainability strategy. CO₂ emissions that cannot be avoided are fully offset with certified climate protection projects.
The Ströer Content Group is expanding its management team with Chief Executive Officer (CEO) Marc Schmitz and Chief Content Officer (CCO) Arne Henkes and appoints Sven Scheffler as Chief Operating Officer (COO) as of November 1. In digital publishing, the company publishes premium content via all di
Optimise-it, the live chat expert from Hamburg, and the ARAG Group are jointly expanding digital customer service for Germany's largest family-owned insurance company. In the future, ARAG will focus on a combination of live chat, messenger and high value customer support. Customers will thus have an
Ströer will start to roll out small cells in Germany as part of a pilot project and will, in a first step together with Vodafone, install 64 small cells in its advertising media infrastructure in Munich and Frankfurt. These small technical devices, which are invisibly installed in Ströer advertising
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19. October 2023