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DOOH Club Lounge at the OMR Festival 2023

DOOH Club Lounge at the OMR Festival 2023

Communication Public Video 15. Mai 2023

Die DOOH Club Lounge war ein exklusiver Rückzugsort auf der OMR mit spannenden Insights in die digitale Außenwerbung: von Strategie und Mediamix über Kreativität, Programmatic und Daten bis hin zu Green Media (Nachhaltigkeit).

  • DOOH
  • Public Video

Anniversary campaign celebrates 30 years of Public Video

Anniversary campaign celebrates 30 years of Public Video

DOOH Public Video 21. Februar 2024

Public Video celebrates its 30th birthday! In the anniversary campaign “Whatever moves us”, which kicks off today on Ströer’s digital media carriers in public spaces, marketing managers from Deutsche Telekom, Commerzbank, Warner Bros. Discovery, Otto and many other companies congratulate Ströer and


Ströer intends to take over OMS, the national digital marketing agency of Germany’s regional daily newspaper publishers

Ströer intends to take over OMS, the national digital marketing agency of Germany’s regional daily newspaper publishers

Unternehmen 09. September 2015

The Cologne-based media company Ströer intends to take over OMS Vermarktungs GmbH, the national digital marketing agency of Germany’s regional daily newspaper publishers, which is ranked 7th in the AGOF Digital Facts national marketing survey and offers access to approximately more than 28 million u


1,000th digital screen roadside: Ströer continues to expand its public video network

1,000th digital screen roadside: Ströer continues to expand its public video network

Public Video 13. Dezember 2021

Ströer is driving the ongoing digitalization of out-of-home advertising in Germany and expanding its public video network. The Company has launched its 1,000th digital screen roadside at the busy Prinz-Georg-Strasse/Vagedestrasse crossroads in central Düsseldorf, thereby reaching the installation ta

  • Digitale Außenwerbung

So delicious, so vegan, so digital, so successful: Public video campaign helps Ritter Sport to become the most popular vegan chocolate brand

So delicious, so vegan, so digital, so successful: Public video campaign helps Ritter Sport to become the most popular vegan chocolate brand

DOOH Public Video 27. Juni 2023

In 2023, Ritter Sport intends to continue its vegan success story and is succeeding with digital outdoor advertising from Ströer: Ritter Sport relied heavily on Ströer’s nationwide digital reach in public spaces from January to April to launch its new vegan varieties. During this period, all of Strö


Target Group Study Sustainability

Target Group Study Sustainability

Nachhaltigkeit 01. Februar 2022

Ströer provides information on everyday behavior, consumption and attitudes towards advertising & brands in the field of sustainability.

  • Onlinewerbung
  • Außenwerbung

WHY MEDIA PLANNING SHOULD ALSO BE SUSTAINABLE

WHY MEDIA PLANNING SHOULD ALSO BE SUSTAINABLE

Nachhaltigkeit 15. Juni 2023

The issue of climate and environmental protection has always played a central role in our product portfolio. In fact, digital outdoor advertising is one of the media with the lowest CO₂ emissions in the media mix. In addition, we use only green electricity for this purpose and ensure that our systems are as efficient as possible. All advertising customers can run their campaigns with us on a climate-neutral basis - at no extra cost.

  • Green Media
  • sustainability

Game changer: Ströer takes over Germany’s largest internet portal t-online.de and Germany’s third-largest online sales house InteractiveMedia

Game changer: Ströer takes over Germany’s largest internet portal t-online.de and Germany’s third-largest online sales house InteractiveMedia

Unternehmen 13. August 2015

Today Ströer SE signed a purchase agreement with Deutsche Telekom AG to acquire Germany’s biggest internet portal t-online.de and third-biggest online sales house InteractiveMedia CCSP GmbH (both according to AGOF). The transaction is valued at around EUR 300m. Deutsche Telekom AG will become a shar


Ströer is Germany’s largest digital marketer based on reach: successful closing of t-online.de and InteractiveMedia acquisitions

Ströer is Germany’s largest digital marketer based on reach: successful closing of t-online.de and InteractiveMedia acquisitions

Unternehmen 02. November 2015

Today Ströer closed on the acquisitions of Germany’s online portal with the widest reach, t-online.de, and the biggest German digital marketer, InteractiveMedia (as ranked by AGOF “Digital Facts” in both cases). The transaction takes the form of a capital increase at Ströer in return for the non-cas