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4 results were found for "Data".

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Ströer presents future-proof targeting for digital OOH campaigns

Ströer presents future-proof targeting for digital OOH campaigns

Public Video 23. March 2022

With the innovative combination of socio-demographic data (age & gender) with behavioural data, Ströer is now targeting outdoor advertising campaigns even more effectively: A new, future-proof targeting model for digital outdoor advertising was developed on the basis of a feasibility study. It will

  • Public Video
  • Digitale Außenwerbung
  • DOOH
  • Targeting
  • Behavioral Audience Targeting

1,000th digital screen roadside: Ströer continues to expand its public video network

1,000th digital screen roadside: Ströer continues to expand its public video network

Public Video 13. December 2021

Ströer is driving the ongoing digitalization of out-of-home advertising in Germany and expanding its public video network. The Company has launched its 1,000th digital screen roadside at the busy Prinz-Georg-Strasse/Vagedestrasse crossroads in central Düsseldorf, thereby reaching the installation ta

  • Public Video
  • DOOH

Target Group Study Sustainability

Target Group Study Sustainability

B21F6BB4-1C5E-4341-9402-72115F03EA26 01. February 2022 Target Group Study Sustainability Nachhaltigkeit Out-of-Home Digital Außenwerbung Ströer provides information on everyday behavior, consumption and attitudes towards advertising & brands in the field of sustainability. INTERVIEW WITH ANNINA BLEE

  • Nachhaltigkeit
  • Out-of-Home
  • Digital
  • Außenwerbung

Climate neutrality in the advertising market: Ströer supports the "Green GRP" initiative to offset CO2 from campaigns

Climate neutrality in the advertising market: Ströer supports the "Green GRP" initiative to offset CO2 from campaigns

B21F6BB4-1C5E-4341-9402-72115F03EA26 06. April 2021 Climate neutrality in the advertising market: Ströer supports the "Green GRP" initiative to offset CO2 from campaigns Sustainability Nachhaltigkeit Soziales How large is the carbon footprint of an advertising campaign? Information about this is pro

  • Sustainability
  • Nachhaltigkeit
  • Soziales