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36 results were found for "Data".

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Ströer presents future-proof targeting for digital OOH campaigns

Ströer presents future-proof targeting for digital OOH campaigns

Public Video 23. March 2022

With the innovative combination of socio-demographic data (age & gender) with behavioural data, Ströer is now targeting outdoor advertising campaigns even more effectively: A new, future-proof targeting model for digital outdoor advertising was developed on the basis of a feasibility study. It will

  • Public Video
  • Digitale Außenwerbung
  • DOOH
  • Targeting
  • Behavioral Audience Targeting

Ströer extends online portfolio with technology leader in precise target group identification

Ströer extends online portfolio with technology leader in precise target group identification

Unternehmen 29. August 2013

Landmark deal for Ströer’s online strategy Proprietary technologies offer competitive advantages in real-time analysis of big data Strengthening of branding business for premium publishers Cologne, 29 August 2013 Via its wholly-owned subsidiary Ströer Digital Group GmbH, Ströer Media AG is taking ov


Germany’s largest data owner forms collaboration with digital marketer with greatest reach

Germany’s largest data owner forms collaboration with digital marketer with greatest reach

Digitale Medien 03. March 2017

Ströer Digital Group and Otto Group Media have signed a strategic partnership agreement. Its foundation comprises Ströer Group’s digital advertising inventory and Otto Group Media’s CRM-based data segments. Advertisers will be provided with anonymous target-group segments that can be addressed using


Statista continues growth course

Statista continues growth course

28. July 2022

Statista, the global leading Business Data as a Service Platform, is once more reporting great success in a challenging macroeconomic environment. With growth of 42 per cent, the subsidiary of the Ströer Group was able to increase revenue to around EUR 68 million in the first six months of the 2022

  • Company
  • Statista

Ströer Digital Ventures acquires Scandinavian market leader for big data analytics in the educational sector

Ströer Digital Ventures acquires Scandinavian market leader for big data analytics in the educational sector

Unternehmen 19. November 2015

Yesterday the Ströer division Digital Ventures signed the contract of purchase and takes over a 51-percent-majority of Conexus – the other 49 percent remain with the founders. The Norwegian company is specialized in digital, big data driven educational solutions. The Scandinavian market and research


Ströer SE acquires global data and business intelligence platform Statista

Ströer SE acquires global data and business intelligence platform Statista

Unternehmen 18. December 2015

Ströer SE signed a purchase agreement today to acquire a 78.8 % majority in Statista – the remaining 21.2 % will remain with the founders. Statista – based in Hamburg – is a leading data and business intelligence portal. Statista offers its customers a considerable degree of efficiency and extensive


Ströer offers extended contextual targeting as an alternative to third-party cookies

Ströer offers extended contextual targeting as an alternative to third-party cookies

27. June 2022

Ströer customers now have the option to access extended contextual targeting. In addition to the previously available contextual targeting on the IAB categories, more than 500 keyword-based segments are available at the start, and create individual targeting options for the roll-out of campaigns. Ag

  • Online
  • Targeting
  • Data

Ströer intends to take over OMS, the national digital marketing agency of Germany’s regional daily newspaper publishers

Ströer intends to take over OMS, the national digital marketing agency of Germany’s regional daily newspaper publishers

Unternehmen 09. September 2015

The Cologne-based media company Ströer intends to take over OMS Vermarktungs GmbH, the national digital marketing agency of Germany’s regional daily newspaper publishers, which is ranked 7th in the AGOF Digital Facts national marketing survey and offers access to approximately more than 28 million u


Seeding Alliance and Newcast focus on programmatic content marketing

Seeding Alliance and Newcast focus on programmatic content marketing

Digitale Medien 29. January 2018

The advertising specialist Seeding Alliance is one of the first marketers worldwide to provide the technical infrastructure for programmatic booking of content campaigns. From now on, the True Native Advertising format of the Seeding Alliance, the Native AdIn, can not only be delivered on the conten


Ströer and United Internet Media with strategic media cooperation plan

Ströer and United Internet Media with strategic media cooperation plan

Unternehmen 22. September 2011

New planning reliability for advertisers and agencies: Ströer Out-of-Home Media AG, one of Europe’s leading out-of-home advertising companies, and United Internet Media AG, a leading marketer of digital media on the German and European advertising market and a pioneer in innovative online crossmedia