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36 results were found for "Data".

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Programmatic buying is driving the German display market

Programmatic buying is driving the German display market

Digitale Medien 08. September 2014

Programmatic buying is setting the pace in the German digital advertising market, as the automated buying and selling of ad space is growing at a considerably faster rate than manual sales. According to adscale’s forecast, the proportion of total revenues in the German display advertising market gen


Target group potentials, types and communication factors: Sustainability as an advertising message

Target group potentials, types and communication factors: Sustainability as an advertising message

01. February 2022

Ströer provides information on everyday behaviour, consumption and attitudes towards advertising and brands in the field of sustainability. The focus was on the question of what makes sustainable target groups tick and what motivators they bring with them to act sustainably. Using comprehensive data

  • Nachhaltigkeit
  • Außenwerbung
  • Out-of-Home
  • Digital

Ströer exceeds own expectations in the third quarter of 2020

Ströer exceeds own expectations in the third quarter of 2020

Unternehmen 12. November 2020

Ströer SE & Co. KGaA is presenting its results for the third quarter of 2020. Against the backdrop of the coronavirus pandemic and the revival of most aspects of public life, Ströer was once again able to demonstrate the strength of its ‘OOH plus’ strategy – the combination of the core OOH business


Ströer Digital will be no. 1 in terms of reach based on new AGOF currency

Ströer Digital will be no. 1 in terms of reach based on new AGOF currency

Unternehmen 21. September 2015

The German competition authority Bundeskartellamt approved the acquisition of Germany’s largest internet portal, t-online.de, and the country’s biggest digital marketer, InteractiveMedia, according to AGOF Digital Facts, without any restrictions. The transaction value is some EUR 300 million and wil


Ströer continuing on its profitable course of digital growth in Q3 and significantly raising its guidance for both 2015 and 2016

Ströer continuing on its profitable course of digital growth in Q3 and significantly raising its guidance for both 2015 and 2016

Unternehmen 11. November 2015

Ströer SE continued its dynamic, digital-driven growth course in the third quarter of 2015 and confirmed the positive business development of the prior quarters. On the basis of the faster than originally expected growth in the Digital segment, Ströer is considerably raising its guidance for 2015 an


Detailed statement by Ströer SE & Co. KGaA on the short attack by Muddy Waters Capital and outlook on current business development (Kopie 1)

Detailed statement by Ströer SE & Co. KGaA on the short attack by Muddy Waters Capital and outlook on current business development (Kopie 1)

Unternehmen 22. April 2016

A. Executive summary 1. The report published yesterday by Muddy Waters Capital primarily consists of the manipulation of facts known and already published by Ströer, which have been presented intentionally in a misleading fashion and with false claims, presumptions and assertions to deliberately dis