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Germany’s largest data owner forms collaboration with digital marketer with greatest reach

Germany’s largest data owner forms collaboration with digital marketer with greatest reach

Digitale Medien 03. März 2017

Ströer Digital Group and Otto Group Media have signed a strategic partnership agreement. Its foundation comprises Ströer Group’s digital advertising inventory and Otto Group Media’s CRM-based data segments. Advertisers will be provided with anonymous target-group segments that can be addressed using


Ströer SE acquires global data and business intelligence platform Statista

Ströer SE acquires global data and business intelligence platform Statista

Unternehmen 18. Dezember 2015

Ströer SE signed a purchase agreement today to acquire a 78.8 % majority in Statista – the remaining 21.2 % will remain with the founders. Statista – based in Hamburg – is a leading data and business intelligence portal. Statista offers its customers a considerable degree of efficiency and extensive


Ströer Digital Ventures acquires Scandinavian market leader for big data analytics in the educational sector

Ströer Digital Ventures acquires Scandinavian market leader for big data analytics in the educational sector

Unternehmen 19. November 2015

Yesterday the Ströer division Digital Ventures signed the contract of purchase and takes over a 51-percent-majority of Conexus – the other 49 percent remain with the founders. The Norwegian company is specialized in digital, big data driven educational solutions. The Scandinavian market and research


The Post-Cookie Era: Ströer & OS Data Solutions Launch AI Targeting Products on the Market

The Post-Cookie Era: Ströer & OS Data Solutions Launch AI Targeting Products on the Market

10. Oktober 2023

Ströer and OS Data Solutions have created targeting solutions for the post-cookie era using Contextual AI. With “AI Brand Fit Targeting”, advertisers can now optimise the delivery of their branding campaigns. For the first time, an “AI Emotion Targeting” allows for the targeted groups to be reached


Statista continues growth course

Statista continues growth course

28. Juli 2022

Statista, the global leading Business Data as a Service Platform, is once more reporting great success in a challenging macroeconomic environment. With growth of 42 per cent, the subsidiary of the Ströer Group was able to increase revenue to around EUR 68 million in the first six months of the 2022


DOOH: Closing Performance Gaps of TV Campaigns Through Ströer Public Video

DOOH: Closing Performance Gaps of TV Campaigns Through Ströer Public Video

Public Video 13. Oktober 2023

Through public video (DOOH), any campaign can be broadcast at short notice, with extensive reach, precision targeting and dynamic distribution – either comprehensively as a reach booster or selectively for targeted communication. From now on, public video campaigns (DOOH) can also be controlled usin