57 results were found for "Data".
Displaying results 31 to 40 of 57.
Landmark deal for Ströer’s online strategy Proprietary technologies offer competitive advantages in real-time analysis of big data Strengthening of branding business for premium publishers Cologne, 29 August 2013 Via its wholly-owned subsidiary Ströer Digital Group GmbH, Ströer Media AG is taking ov
New planning reliability for advertisers and agencies: Ströer Out-of-Home Media AG, one of Europe’s leading out-of-home advertising companies, and United Internet Media AG, a leading marketer of digital media on the German and European advertising market and a pioneer in innovative online crossmedia
Ströer is driving the ongoing digitalization of out-of-home advertising in Germany and expanding its public video network. The Company has launched its 1,000th digital screen roadside at the busy Prinz-Georg-Strasse/Vagedestrasse crossroads in central Düsseldorf, thereby reaching the installation ta
Hamburg-based header bidding specialist Yieldlove has appointed Karsten Krienke to its Management Board with immediate effect. His remit is to secure the robust national and international growth of the company going forward. Krienke (46) has extensive experience in premium marketing and in the in-ap
The Cologne-based media company Ströer intends to take over OMS Vermarktungs GmbH, the national digital marketing agency of Germany’s regional daily newspaper publishers, which is ranked 7th in the AGOF Digital Facts national marketing survey and offers access to approximately more than 28 million u
Ströer is pushing ahead with the digitalisation of its advertising spaces in public spaces and is now equipping Wetzlar with digital city information systems. From September 2019, five new digital advertising spaces will be available to the city and local and regional advertisers for the first time:
Asambeauty consistently outperformed the market in the second quarter of 2022: the decorative brand M. Asam® MAGIC FINISH doubled sales at leading drugstores in the period from March to May compared to the previous year, earning it 8th place in the NielsenIQ Brand Score for the first time The M. Asa
Ströer’s 2021 sustainability report, published today, is the company’s third annual sustainability report – after 2019 and 2020. This latest report was produced in accordance with the criteria of the Global Reporting Initiative (GRI), 2016 edition. These include carrying out a materiality analysis t
Video formats are being added to the existing private marketplace in the adscale supply-side platform. This will enable publishers to put together cross-media packages comprising video, mobile, and display inventory to which selected advertisers then enjoy exclusive access. All in all, the share of
The level of programmatic buying is rising fast in Germany. On adscale, the high-reach marketer and supply-side platform for Germany, RTB accounts for 53 percent of sales on the desktop side and already 55 percent for mobile. A similar fast take-up rate is anticipated for video RTB. Moreover, the pe
Latest blog news
19. October 2023
