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ADSCALE ANALYZER 2015: RETHINK ON THE SUPPLY SIDE

ADSCALE ANALYZER 2015: RETHINK ON THE SUPPLY SIDE

Digitale Medien 15. September 2015

The level of programmatic buying is rising fast in Germany. On adscale, the high-reach marketer and supply-side platform for Germany, RTB accounts for 53 percent of sales on the desktop side and already 55 percent for mobile. A similar fast take-up rate is anticipated for video RTB. Moreover, the pe


Ströer is Germany’s largest digital marketer based on reach: successful closing of t-online.de and InteractiveMedia acquisitions

Ströer is Germany’s largest digital marketer based on reach: successful closing of t-online.de and InteractiveMedia acquisitions

Unternehmen 02. November 2015

Today Ströer closed on the acquisitions of Germany’s online portal with the widest reach, t-online.de, and the biggest German digital marketer, InteractiveMedia (as ranked by AGOF “Digital Facts” in both cases). The transaction takes the form of a capital increase at Ströer in return for the non-cas


Game changer: Ströer takes over Germany’s largest internet portal t-online.de and Germany’s third-largest online sales house InteractiveMedia

Game changer: Ströer takes over Germany’s largest internet portal t-online.de and Germany’s third-largest online sales house InteractiveMedia

Unternehmen 13. August 2015

Today Ströer SE signed a purchase agreement with Deutsche Telekom AG to acquire Germany’s biggest internet portal t-online.de and third-biggest online sales house InteractiveMedia CCSP GmbH (both according to AGOF). The transaction is valued at around EUR 300m. Deutsche Telekom AG will become a shar


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Performance

Performance

Your performance is our goal! We optimize campaigns for different KPIs, as in engagement, clicks, app-installs, leads and online sales. The playout and implementation of your campaign concentrates exclusively on your target numbers. Technology and operational excellence E-Commerce expertise Optimisa

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Mobile

Mobile

Right there! Your target group always has their smartphone at hand. That's why mobile advertising is essential to every media mix. Over 70% reach per month More than 40 million unique users Touchpoint Mobile Smartly integrated, efficiently used DYNAMIC AND RESPONSIVE #Environment #Integration #Activ

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Video

Video

We love moving images! Moving image advertising evokes pure emotion and is key to any successful campaign. Use our online video and public video portfolio to tell your story with moving images – anywhere and anytime! 22 million online unique users 83% net reach on all screens PROGRAMME DIRECTOR Desi

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Audio

Audio

Not to be missed! Podcasts and web radio are listened to everywhere these days: On the train, during the bus ride, waiting in line, at home, and in the car. The smartphone – the most important end device for all online audio content – makes audio offerings digital. Get on board and accompany your ta

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Native & Content

Native & Content

Environments and content boost your advertising impact Benefit from a placement in the high-quality portfolio embedded in the look & feel of the content of the respective media brand. POWERFUL BRAND ENVIRONMENTS FROM A SINGLE SOURCE Aligned content tailored to the optimal user experience For your ca

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Portfolio

Portfolio

Brands seek brands Our top brands are on the lookout – for you and your needs. We offer the right environments for your brand, with 100% brand safety. Our segments represent the diversity of our high-quality brand portfolio and pool the varied interests of users in these areas. Challenge us! Over 1.

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