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ADSCALE ANALYZER 2015: RETHINK ON THE SUPPLY SIDE

ADSCALE ANALYZER 2015: RETHINK ON THE SUPPLY SIDE

Digitale Medien 15. September 2015

The level of programmatic buying is rising fast in Germany. On adscale, the high-reach marketer and supply-side platform for Germany, RTB accounts for 53 percent of sales on the desktop side and already 55 percent for mobile. A similar fast take-up rate is anticipated for video RTB. Moreover, the pe


Game changer: Ströer takes over Germany’s largest internet portal t-online.de and Germany’s third-largest online sales house InteractiveMedia

Game changer: Ströer takes over Germany’s largest internet portal t-online.de and Germany’s third-largest online sales house InteractiveMedia

Unternehmen 13. August 2015

Today Ströer SE signed a purchase agreement with Deutsche Telekom AG to acquire Germany’s biggest internet portal t-online.de and third-biggest online sales house InteractiveMedia CCSP GmbH (both according to AGOF). The transaction is valued at around EUR 300m. Deutsche Telekom AG will become a shar


Ströer is Germany’s largest digital marketer based on reach: successful closing of t-online.de and InteractiveMedia acquisitions

Ströer is Germany’s largest digital marketer based on reach: successful closing of t-online.de and InteractiveMedia acquisitions

Unternehmen 02. November 2015

Today Ströer closed on the acquisitions of Germany’s online portal with the widest reach, t-online.de, and the biggest German digital marketer, InteractiveMedia (as ranked by AGOF “Digital Facts” in both cases). The transaction takes the form of a capital increase at Ströer in return for the non-cas


Asambeauty continues its strong growth trajectory and outperforms established market players

Asambeauty continues its strong growth trajectory and outperforms established market players

13. Juli 2022

Asambeauty consistently outperformed the market in the second quarter of 2022: the decorative brand M. Asam® MAGIC FINISH doubled sales at leading drugstores in the period from March to May compared to the previous year, earning it 8th place in the NielsenIQ Brand Score for the first time The M. Asa


Ströer publishes 2021 sustainability report

Ströer publishes 2021 sustainability report

11. Juli 2022

Ströer’s 2021 sustainability report, published today, is the company’s third annual sustainability report – after 2019 and 2020. This latest report was produced in accordance with the criteria of the Global Reporting Initiative (GRI), 2016 edition. These include carrying out a materiality analysis t