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89 results were found for "Targeting".

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Ströer presents future-proof targeting for digital OOH campaigns

Ströer presents future-proof targeting for digital OOH campaigns

Public Video 23. März 2022

With the innovative combination of socio-demographic data (age & gender) with behavioural data, Ströer is now targeting outdoor advertising campaigns even more effectively: A new, future-proof targeting model for digital outdoor advertising was developed on the basis of a feasibility study. It will

  • Digitale Außenwerbung

Marketplace expands real-time bidding and targeting functions

Marketplace expands real-time bidding and targeting functions

Unternehmen 09. Dezember 2013

adscale, Germany’s leading marketplace for digital advertising, is expanding its range real-time bidding and targeting services. First, adscale is now open for traffic from third-party providers (exchanges and/or supply-side platforms). The company has developed a demand-side platform (DSP) that all


Ströer offers extended contextual targeting as an alternative to third-party cookies

Ströer offers extended contextual targeting as an alternative to third-party cookies

27. Juni 2022

Ströer customers now have the option to access extended contextual targeting. In addition to the previously available contextual targeting on the IAB categories, more than 500 keyword-based segments are available at the start, and create individual targeting options for the roll-out of campaigns. Ag


Ströer extends online portfolio with technology leader in precise target group identification

Ströer extends online portfolio with technology leader in precise target group identification

Unternehmen 29. August 2013

Landmark deal for Ströer’s online strategy Proprietary technologies offer competitive advantages in real-time analysis of big data Strengthening of branding business for premium publishers Cologne, 29 August 2013 Via its wholly-owned subsidiary Ströer Digital Group GmbH, Ströer Media AG is taking ov


The Post-Cookie Era: Ströer & OS Data Solutions Launch AI Targeting Products on the Market

The Post-Cookie Era: Ströer & OS Data Solutions Launch AI Targeting Products on the Market

10. Oktober 2023

Ströer and OS Data Solutions have created targeting solutions for the post-cookie era using Contextual AI. With “AI Brand Fit Targeting”, advertisers can now optimise the delivery of their branding campaigns. For the first time, an “AI Emotion Targeting” allows for the targeted groups to be reached


Target group potentials, types and communication factors: Sustainability as an advertising message

Target group potentials, types and communication factors: Sustainability as an advertising message

01. Februar 2022

Ströer provides information on everyday behaviour, consumption and attitudes towards advertising and brands in the field of sustainability. The focus was on the question of what makes sustainable target groups tick and what motivators they bring with them to act sustainably. Using comprehensive data

  • Außenwerbung
  • Onlinewerbung

Ströer on track to achieve annual targets after strong third quarter

Ströer on track to achieve annual targets after strong third quarter

Unternehmen 13. November 2018

Ströer SE & Co. KGaA performed very well in the third quarter of 2018 and continued on the successful and profitable growth course of the past fiscal years. Revenue in the first three quarters was up 28% year on year, from EUR 870m to EUR 1,113m, with organic growth strong at 8.1%. Operational EBITD


Ströer launches new corporate websites

Ströer launches new corporate websites

Unternehmen 18. Februar 2014

Ströer Media AG has launched its new corporate web pages at www.stroeer.com . The clean, minimalist design of the new website provides customers, investors, journalists, and job seekers with current information about the company and the services offered by the media marketer. The marketing services


DOOH: Closing Performance Gaps of TV Campaigns Through Ströer Public Video

DOOH: Closing Performance Gaps of TV Campaigns Through Ströer Public Video

Public Video 13. Oktober 2023

Through public video (DOOH), any campaign can be broadcast at short notice, with extensive reach, precision targeting and dynamic distribution – either comprehensively as a reach booster or selectively for targeted communication. From now on, public video campaigns (DOOH) can also be controlled usin


Ströer at the OMR Festival 2022

Ströer at the OMR Festival 2022

17. Mai 2022

On May 17 th and 18 th , 2022, the OMR Festival will return after a two-year hiatus due to coronavirus. Ströer will also return to Hamburg with its own booth in Hall A1, a masterclass, and will be represented at the Expostage. Ströer Trade Fair Booth – Whatever moves the Guests At its booth, Ströer

  • Onlinewerbung