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Air-purifying, PVC-free and climate-neutral Giant Posters: blowUP media is taking the next steps towards sustainability

Air-purifying, PVC-free and climate-neutral Giant Posters: blowUP media is taking the next steps towards sustainability

OOH 15. June 2021

With the aim of continuously improving its ecological footprint and taking further important steps towards sustainability, blowUP media is now offering its clients new options for booking sustainably produced Giant Posters. Since June, advertisers are able to book a 100 percent PVC-free Giant Poster


blowUP media acquires German market leader in large-format advertising on German autobahns

blowUP media acquires German market leader in large-format advertising on German autobahns

OOH 11. January 2016

blowUP media GmbH has acquired B.A.B. MaxiPoster Werbetürme GmbH. The company specializes in large-format advertising on German autobahns (expressways), and is the market leader in the segment. With its high-visibility towers located near autobahns, which are free from advertising, the company gener


Ströer presents a global first: Printed posters can now also be booked programmatically

Ströer presents a global first: Printed posters can now also be booked programmatically

20. September 2022

Online advertising and digital outdoor advertising have been available for programmatic booking for a long time. Ströer is now also including classic outdoor advertising in its programmatic marketing portfolio and offers its own customers a simple and fast booking channel for classic posters. From n

  • DOOH
  • OOH
  • Programmatic
  • Programmatic Public Video

Miele improves the air on the Kö in Düsseldorf

Miele improves the air on the Kö in Düsseldorf

14. December 2021

Maximum awareness in an absolute premium location – Miele relies on the unique impact of Giant Posters in the Christmas business. Perfectly placed on the famous Königsallee, the campaigns by Miele and another well-known brand ensure undivided attention – and better air quality for visitors to Düssel

  • OOH
  • Sustainability
  • Giant poster

Giant Posters made of marine plastic

Giant Posters made of marine plastic

14. February 2022

From March 2022, blowUP media will be offering advertising clients a new, sustainable product: Green Line OCEAN is an innovative Giant Poster material made from 100 percent recycled material, 10 percent of which is marine plastic. As part of the SEAQUAL INITIATIVE, plastic marine litter is collected

  • Nachhaltigkeit
  • Riesenposter
  • blowUP

BlowUP media Benelux acquires business and staff of MegaMedium Nederland

BlowUP media Benelux acquires business and staff of MegaMedium Nederland

Unternehmen 20. July 2011

BlowUP media Benelux, a Ströer Group company and specialist for large-scale outdoor advertisements, has taken over the Maxdec Group's activities with large-scale posters in the Netherlands. This acquisition includes all of the locations and employees of Dutch outdoor advertiser MegaMedium Nederland


Green is our „New Normal“

Green is our „New Normal“

23. February 2022

Green Line will be our new standard! Almost a year after the introduction of the Green Line products, we are taking another decisive step in the direction of sustainability: From now on we will be producing our Giant Posters solely with the PVC-free sustainable material. This reduces emissions per G

  • blowUP
  • Riesenposter
  • Nachhaltigkeit

Vooh! shows you more

Vooh! shows you more

Unternehmen 26. May 2011

Düsseldorf-based cellphone network E-Plus is currently running a nationwide outdoor advertising campaign for the flat rates offered by its BASE cellphone brand. BASE also uses the posters to address consumers directly. This can be done quickly and easily via Vooh!, the new app from Ströer. After sim


ePoster wins display Superstar Award

ePoster wins display Superstar Award

Digitale Medien 19. February 2019

Neo Advertising GmbH, one of the leading providers of digital signage in public areas and at the POS and a subsidiary of the Ströer Group, has developed an innovative solution package for the modern POS in cooperation with Visplay GmbH, a sister company of the Vitra Group and manufacturer of certifi


New app opens door to the digital world for outdoor advertising

New app opens door to the digital world for outdoor advertising

Unternehmen 13. April 2011

Vooh! is the attention-grabbing name for the new innovation that has now been launched by Ströer, Germany's largest outdoor advertising company: an app which links up conventional out-of-home advertising campaigns with attractive online content. Vooh! stands for "Virtual Out-of-Home" and turns outdo