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So delicious, so vegan, so digital, so successful: Public video campaign helps Ritter Sport to become the most popular vegan chocolate brand

So delicious, so vegan, so digital, so successful: Public video campaign helps Ritter Sport to become the most popular vegan chocolate brand

DOOH Public Video 27. Juni 2023

In 2023, Ritter Sport intends to continue its vegan success story and is succeeding with digital outdoor advertising from Ströer: Ritter Sport relied heavily on Ströer’s nationwide digital reach in public spaces from January to April to launch its new vegan varieties. During this period, all of Strö


Largest digital media brand: Official launch of t-online.de in Berlin

Largest digital media brand: Official launch of t-online.de in Berlin

Unternehmen 26. Juni 2017

Ströer and Berlin mayor Michael Müller today officially opened the new newsroom of Germany’s largest online portal, t-online.de, in Torstraße, Berlin, following the company’s move from its former headquarters in Darmstadt to the German capital. This is the new home for the t-online.de editorial team


DOOH: Closing Performance Gaps of TV Campaigns Through Ströer Public Video

DOOH: Closing Performance Gaps of TV Campaigns Through Ströer Public Video

Public Video 13. Oktober 2023

Through public video (DOOH), any campaign can be broadcast at short notice, with extensive reach, precision targeting and dynamic distribution – either comprehensively as a reach booster or selectively for targeted communication. From now on, public video campaigns (DOOH) can also be controlled usin


Ströer at the OMR Festival 2022

Ströer at the OMR Festival 2022

17. Mai 2022

On May 17 th and 18 th , 2022, the OMR Festival will return after a two-year hiatus due to coronavirus. Ströer will also return to Hamburg with its own booth in Hall A1, a masterclass, and will be represented at the Expostage. Ströer Trade Fair Booth – Whatever moves the Guests At its booth, Ströer

  • Onlinewerbung

Strategic expansion: Ströer purchases the leading content and technology specialist Content Fleet

Strategic expansion: Ströer purchases the leading content and technology specialist Content Fleet

Unternehmen 30. März 2015

On April 01, 2015 Ströer will become the majority shareholder in the owned media and big data specialist Content Fleet. The company supports major international brands in the strategic deployment of content. Content Fleet provides creative services, distribution and monetization from a single source


Target group potentials, types and communication factors: Sustainability as an advertising message

Target group potentials, types and communication factors: Sustainability as an advertising message

01. Februar 2022

Ströer provides information on everyday behaviour, consumption and attitudes towards advertising and brands in the field of sustainability. The focus was on the question of what makes sustainable target groups tick and what motivators they bring with them to act sustainably. Using comprehensive data

  • Außenwerbung
  • Onlinewerbung

Ströer intensifies focus on core business and successfully sells Vitalsana online pharmacy

Ströer intensifies focus on core business and successfully sells Vitalsana online pharmacy

Unternehmen 23. November 2017

Ströer is strengthening its focus on its core business along the marketing and sales funnel with branding, performance and dialogue products. Against this backdrop, the company is selling the Vitalsana online pharmacy to the Zur Rose Group, which owns the DocMorris brand. Acquired by Ströer in Octob


Miele improves the air on the Kö in Düsseldorf

Miele improves the air on the Kö in Düsseldorf

14. Dezember 2021

Maximum awareness in an absolute premium location – Miele relies on the unique impact of Giant Posters in the Christmas business. Perfectly placed on the famous Königsallee, the campaigns by Miele and another well-known brand ensure undivided attention – and better air quality for visitors to Düssel


GfK reach study: t-online.de reaches some 47 million users per month across Germany

GfK reach study: t-online.de reaches some 47 million users per month across Germany

Dialogmedien 27. Juni 2017

With the launch of the unique multiscreen-multi-touchpoint concept, t-online.de can now reach some 47 million users per month all over Germany. This is the result of the latest GfK reach study commissioned by Ströer. This makes t-online.de the largest digital media brand. “The editorial team at t-on


The Green Digital: blowUP media Germany is expanding its Green Media portfolio with a new flagship in Düsseldorf

The Green Digital: blowUP media Germany is expanding its Green Media portfolio with a new flagship in Düsseldorf

14. März 2024

blowUP media Germany, a Ströer Group company and expert in large-format outdoor advertising, is launching a new DOOH screen in Düsseldorf, thereby expanding its sustainability portfolio: The Green Digital, a Vertical Garden ® with an embedded digital screen, is now available to advertisers in downto