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Case Study Confirms the Effectiveness of Quality Environments in Programmatic Deals

Case Study Confirms the Effectiveness of Quality Environments in Programmatic Deals

26. Februar 2024

The agency masterplan ran a campaign for the client Hermes Germany in November using Private Market Place (PMP) deals on the Ströer Supply-Side Platform (Ströer SSP). Supporting market research shows that a noticeably better campaign performance could be achieved compared to an open auction and conf