14 results were found for "OOH".
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In our daily lives, we encounter outdoor advertising in different ways and in different forms: Whether large, imposing, digital or analog. But how do you manage to attract the full attention of the target group with an average viewing time of two seconds and convey a message that will be remembered? This involves special rules and design tips. Discover more.
Our AI-based image analysis analyzes, evaluates, and optimizes out-of-home (OOH) creatives in seconds. Discover more.
In our daily lives, we encounter outdoor advertising in different ways and in different forms: Whether large, imposing, digital or analog. How do the design rules change when DOOH suddenly brings movement to outdoor advertising? Our author Hannah Peter answers all these questions in the following article.
As a long-standing partner of the festival, Ströer was also present again this year as an exhibitor with sustainable OOH infrastructure solutions. For example, the Ströer booth featured a green bus shelter with active air filtration and an out-of-home screen with a built-in filter that also neutralizes pollutants from the air.
Posters: In our daily lives, we encounter them in different ways and in different forms. But how do you manage to attract the full attention of the target group in an average of two seconds of viewing time and convey a message that will be remembered? This involves special rules and design tips. Find out more.
With its portfolio of premium assets and best-in-class carbon footprint products, Ströer has become one of the most sustainable national media marketers, particularly through the expansion of its digital portfolio. Above all, the expansion of the digital communication infrastructure goes hand in hand with Ströer's sustainability strategy. For example, Ströer is guided by the Science Based Targets initiative (SBTi) to achieve Net-Zero.
Climate and environmental protection have been a central pillar of corporate action for many years. Outdoor advertising - especially DOOH - is one of the media with the lowest CO₂ emissions in the media mix in relation to the contacts reached. Ströer also uses green electricity in all DOOH media in Germany with the greatest possible efficiency. All campaigns for advertising customers are played out in a climate-neutral manner. The company's goal is to be completely climate neutral by 2025. Ströer's priority is always to avoid and reduce CO₂ emissions as part of its Group-wide sustainability strategy. CO₂ emissions that cannot be avoided are fully offset with certified climate protection projects.
Ströer provides information on everyday behavior, consumption and attitudes towards advertising & brands in the field of sustainability.
The issue of climate and environmental protection has always played a central role in our product portfolio. In fact, digital outdoor advertising is one of the media with the lowest CO₂ emissions in the media mix. In addition, we use only green electricity for this purpose and ensure that our systems are as efficient as possible. All advertising customers can run their campaigns with us on a climate-neutral basis - at no extra cost.
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07. October 2024
