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Online advertising and digital outdoor advertising have been available for programmatic booking for a long time. Ströer is now also including classic outdoor advertising in its programmatic marketing portfolio and offers its own customers a simple and fast booking channel for classic posters. From n
Two important components for the Ströer Sustainability Strategy 2030 – efficiency and innovation – have always been part of our business mode. All advertising customers can run their campaigns with us on a climate-neutral basis - at no extra cost. We now procure around 80 percent green electricity to operate the public infrastructure and have thus laid the foundations for climate-neutral out-of-home and digital communication.
Ströer’s 2021 sustainability report, published today, is the company’s third annual sustainability report – after 2019 and 2020. This latest report was produced in accordance with the criteria of the Global Reporting Initiative (GRI), 2016 edition. These include carrying out a materiality analysis t
Green Line will be our new standard! Almost a year after the introduction of the Green Line products, we are taking another decisive step in the direction of sustainability: From now on we will be producing our Giant Posters solely with the PVC-free sustainable material. This reduces emissions per G
From March 2022, blowUP media will be offering advertising clients a new, sustainable product: Green Line OCEAN is an innovative Giant Poster material made from 100 percent recycled material, 10 percent of which is marine plastic. As part of the SEAQUAL INITIATIVE, plastic marine litter is collected
Maximum awareness in an absolute premium location – Miele relies on the unique impact of Giant Posters in the Christmas business. Perfectly placed on the famous Königsallee, the campaigns by Miele and another well-known brand ensure undivided attention – and better air quality for visitors to Düssel
More and more people are riding their bicycles. Cycling in Hamburg increased by 33 percent in 2020.
With the aim of continuously improving its ecological footprint and taking further important steps towards sustainability, blowUP media is now offering its clients new options for booking sustainably produced Giant Posters. Since June, advertisers are able to book a 100 percent PVC-free Giant Poster
Since April 2021, Justdiggit's campaigns will be broadcasted on the largest and most impactful wide reaching digital screens in Germany, the Netherlands, Belgium and Great Britain. Large-scale digital screens in 13 major European cities with a massive reach of 337.2 million people annually create ma
On 14 June 2017, the annual general meeting of Ströer SE & Co. KGaA in Cologne approved all proposals put forward by the Supervisory Board and the Board of Management, with an approval rate of around 95 per cent. More than 45 million no-par value bearer shares – corresponding to some 82 per cent of
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19. October 2023
