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Die Coronapandemie hat den strukturellen Wandel, insbesondere hin zu digitalen Außenwerbeformaten (DOOH) deutlich und nachhaltig beschleunigt und DOOH erfreut sich bei werbungtreibenden Kunden aufgrund hoher Reichweite und Flexibilität höchster Beliebtheit. Ströer erreichte im Geschäftsjahr 2021 in
The preliminary, unaudited financial results for Ströer SE & Co. KGaA in 2023 show that it had another successful year. Consolidated revenue improved by 8%, from EUR 1.77b to EUR 1.91b, making it the highest level of revenue in the Company's history. EBITDA (adjusted) was up by 5%, rising from EUR 5
Starting in 2024, for the first time Ströer will offer pre-packaged, mixed-format networks in metropolitan areas with more than 450,000 inhabitants. These networks contain a balanced mix of Mega-Light, City-Light-Poster (CLP) and Premium-CLP. This combination provides optimal advertising coverage fo
With the innovative combination of socio-demographic data (age & gender) with behavioural data, Ströer is now targeting outdoor advertising campaigns even more effectively: A new, future-proof targeting model for digital outdoor advertising was developed on the basis of a feasibility study. It will
Welcome to Ströer - one of Germany's leading media companies. We combine the business segments of out-of-home advertising, digital media and dialogue marketing as well as e-commerce and digital services.
Booking outdoor advertising with Ströer, the market leader for out-of-home media.
Riesenposter sind das Premium Medium in der Außenwerbung. Mit einer Größe von bis zu 3.000 m² verschaffen sie Marken absolute Unübersehbarkeit und emotionalen Impact.
Marketing doesn't get more personal than this! Events and promotional campaigns in railway stations and pedestrian zones are ideal for communicating with end consumers directly and in person. Up to 540,000 contacts a day Over 300 sqm in inner city areas on offer Themed displays Experiencing brands a
Two important components for the Ströer Sustainability Strategy 2030 – efficiency and innovation – have always been part of our business mode. All advertising customers can run their campaigns with us on a climate-neutral basis - at no extra cost. We now procure around 80 percent green electricity to operate the public infrastructure and have thus laid the foundations for climate-neutral out-of-home and digital communication.
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19. October 2023