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Two important components for the Ströer Sustainability Strategy 2030 – efficiency and innovation – have always been part of our business mode. All advertising customers can run their campaigns with us on a climate-neutral basis - at no extra cost. We now procure around 80 percent green electricity to operate the public infrastructure and have thus laid the foundations for climate-neutral out-of-home and digital communication.
Customer Experience & Sales. Schnelle & performante Umsetzung Ihrer Kampagnen ► Jetzt Kundenwert maximieren!
Programmatic public video campaign benefits Contact-based (audience-based) procurement Transmission via your own DSP Use of your own data for campaign or advertising media management Control and transparency thanks to in-house management Realisable at short notice More deals | More DSPs All relevant
If you are on the move through the city, you get in contact with poster media. It is printed and can not be clicked away. Ströer is the market leader for poster media in Germany.
In keeping with the times! We reach your target group at high-frequency touchpoints. Our screens are located on streets, inside railway stations and shopping centres, at the point-of-sale or on the underground. We show up-to-date contents concurrently on our numerous screens: News, lifestyle topics,
Successful programmatic advertising via the Ströer Private Market Place for online, mobile, video/CTV, DOOH and audio.
As a long-standing partner of the festival, Ströer was also present again this year as an exhibitor with sustainable OOH infrastructure solutions. For example, the Ströer booth featured a green bus shelter with active air filtration and an out-of-home screen with a built-in filter that also neutralizes pollutants from the air.
With its portfolio of premium assets and best-in-class carbon footprint products, Ströer has become one of the most sustainable national media marketers, particularly through the expansion of its digital portfolio. Above all, the expansion of the digital communication infrastructure goes hand in hand with Ströer's sustainability strategy. For example, Ströer is guided by the Science Based Targets initiative (SBTi) to achieve Net-Zero.
Climate and environmental protection have been a central pillar of corporate action for many years. Outdoor advertising - especially DOOH - is one of the media with the lowest CO₂ emissions in the media mix in relation to the contacts reached. Ströer also uses green electricity in all DOOH media in Germany with the greatest possible efficiency. All campaigns for advertising customers are played out in a climate-neutral manner. The company's goal is to be completely climate neutral by 2025. Ströer's priority is always to avoid and reduce CO₂ emissions as part of its Group-wide sustainability strategy. CO₂ emissions that cannot be avoided are fully offset with certified climate protection projects.
Ströer provides information on everyday behavior, consumption and attitudes towards advertising & brands in the field of sustainability.
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19. October 2023