111 results were found for "OOH".
Displaying results 1 to 10 of 111.
Die Coronapandemie hat den strukturellen Wandel, insbesondere hin zu digitalen Außenwerbeformaten (DOOH) deutlich und nachhaltig beschleunigt und DOOH erfreut sich bei werbungtreibenden Kunden aufgrund hoher Reichweite und Flexibilität höchster Beliebtheit. Ströer erreichte im Geschäftsjahr 2021 in
In our daily lives, we encounter outdoor advertising in different ways and in different forms: Whether large, imposing, digital or analog. But how do you manage to attract the full attention of the target group with an average viewing time of two seconds and convey a message that will be remembered? This involves special rules and design tips. Discover more.
The food company Danone promoted the Volvic brand during the 2024 European Football Championship with an effective mix of analogue and digital OOH media from Ströer. The “EM Audience Package” enabled Danone to cover the ten European Championship host cities with optimal advertising pressure over the
Ströer SE & Co. KGaA has published its figures for the second quarter of 2024 and the first half of the year. The Company’s excellent performance in the first three months of 2024 continued with even stronger growth in the second quarter. This means that Ströer has set new records for both revenue a
The Annual General Meeting of Ströer SE & Co. KGaA in Cologne on 11 June 2024 adopted all resolutions proposed by the supervisory board and the management board with the required majorities. At the Annual General Meeting, approximately 45 million common shares from Ströer SE & Co. KGaA were represen
The preliminary, unaudited financial results for Ströer SE & Co. KGaA in 2023 show that it had another successful year. Consolidated revenue improved by 8%, from EUR 1.77b to EUR 1.91b, making it the highest level of revenue in the Company's history. EBITDA (adjusted) was up by 5%, rising from EUR 5
Starting in 2024, for the first time Ströer will offer pre-packaged, mixed-format networks in metropolitan areas with more than 450,000 inhabitants. These networks contain a balanced mix of Mega-Light, City-Light-Poster (CLP) and Premium-CLP. This combination provides optimal advertising coverage fo
With the innovative combination of socio-demographic data (age & gender) with behavioural data, Ströer is now targeting outdoor advertising campaigns even more effectively: A new, future-proof targeting model for digital outdoor advertising was developed on the basis of a feasibility study. It will
Welcome to Ströer - one of Germany's leading media companies. We combine the business segments of out-of-home advertising, digital media and dialogue marketing as well as e-commerce and digital services.
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05. September 2024
