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Ströer Creative Analyzer: How Generative AI Revolutionizes Your Out-of-Home Advertising

Ströer Creative Analyzer: How Generative AI Revolutionizes Your Out-of-Home Advertising

Innovation 07. June 2024

Our AI-based image analysis analyzes, evaluates, and optimizes out-of-home (OOH) creatives in seconds. Discover more.


GREENTECH FESTIVAL 2023: Ströer presents sustainable communication and CO2-efficient campaign planning

GREENTECH FESTIVAL 2023: Ströer presents sustainable communication and CO2-efficient campaign planning

Nachhaltigkeit 28. June 2023

As a long-standing partner of the festival, Ströer was also present again this year as an exhibitor with sustainable OOH infrastructure solutions. For example, the Ströer booth featured a green bus shelter with active air filtration and an out-of-home screen with a built-in filter that also neutralizes pollutants from the air.

  • sustainability

Green street furniture

Green street furniture

Nachhaltigkeit 13. June 2023

With its portfolio of premium assets and best-in-class carbon footprint products, Ströer has become one of the most sustainable national media marketers, particularly through the expansion of its digital portfolio. Above all, the expansion of the digital communication infrastructure goes hand in hand with Ströer's sustainability strategy. For example, Ströer is guided by the Science Based Targets initiative (SBTi) to achieve Net-Zero.

  • sustainability

Climate-neutral Campaigns & Sustainability at Ströer

Climate-neutral Campaigns & Sustainability at Ströer

Nachhaltigkeit 21. March 2023

Climate and environmental protection have been a central pillar of corporate action for many years. Outdoor advertising - especially DOOH - is one of the media with the lowest CO₂ emissions in the media mix in relation to the contacts reached. Ströer also uses green electricity in all DOOH media in Germany with the greatest possible efficiency. All campaigns for advertising customers are played out in a climate-neutral manner. The company's goal is to be completely climate neutral by 2025. Ströer's priority is always to avoid and reduce CO₂ emissions as part of its Group-wide sustainability strategy. CO₂ emissions that cannot be avoided are fully offset with certified climate protection projects.

  • Green Media
  • Smart City
  • sustainability