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In our daily lives, we encounter outdoor advertising in different ways and in different forms: Whether large, imposing, digital or analog. But how do you manage to attract the full attention of the target group with an average viewing time of two seconds and convey a message that will be remembered? This involves special rules and design tips. Discover more.
In our daily lives, we encounter outdoor advertising in different ways and in different forms: Whether large, imposing, digital or analog. How do the design rules change when DOOH suddenly brings movement to outdoor advertising? Our author Hannah Peter answers all these questions in the following article.
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07. October 2024
