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GREENTECH FESTIVAL 2023: Ströer presents sustainable communication and CO2-efficient campaign planning

GREENTECH FESTIVAL 2023: Ströer presents sustainable communication and CO2-efficient campaign planning

Nachhaltigkeit 28. June 2023

As a long-standing partner of the festival, Ströer was also present again this year as an exhibitor with sustainable OOH infrastructure solutions. For example, the Ströer booth featured a green bus shelter with active air filtration and an out-of-home screen with a built-in filter that also neutralizes pollutants from the air.

  • sustainability

Green street furniture

Green street furniture

Nachhaltigkeit 13. June 2023

With its portfolio of premium assets and best-in-class carbon footprint products, Ströer has become one of the most sustainable national media marketers, particularly through the expansion of its digital portfolio. Above all, the expansion of the digital communication infrastructure goes hand in hand with Ströer's sustainability strategy. For example, Ströer is guided by the Science Based Targets initiative (SBTi) to achieve Net-Zero.

  • sustainability

Climate-neutral Campaigns & Sustainability at Ströer

Climate-neutral Campaigns & Sustainability at Ströer

Nachhaltigkeit 21. March 2023

Climate and environmental protection have been a central pillar of corporate action for many years. Outdoor advertising - especially DOOH - is one of the media with the lowest CO₂ emissions in the media mix in relation to the contacts reached. Ströer also uses green electricity in all DOOH media in Germany with the greatest possible efficiency. All campaigns for advertising customers are played out in a climate-neutral manner. The company's goal is to be completely climate neutral by 2025. Ströer's priority is always to avoid and reduce CO₂ emissions as part of its Group-wide sustainability strategy. CO₂ emissions that cannot be avoided are fully offset with certified climate protection projects.

  • Green Media
  • Smart City
  • sustainability

Target Group Study Sustainability

Target Group Study Sustainability

Nachhaltigkeit 01. February 2022

Ströer provides information on everyday behavior, consumption and attitudes towards advertising & brands in the field of sustainability.

  • Onlinewerbung
  • Außenwerbung

WHY MEDIA PLANNING SHOULD ALSO BE SUSTAINABLE

WHY MEDIA PLANNING SHOULD ALSO BE SUSTAINABLE

Nachhaltigkeit 15. June 2023

The issue of climate and environmental protection has always played a central role in our product portfolio. In fact, digital outdoor advertising is one of the media with the lowest CO₂ emissions in the media mix. In addition, we use only green electricity for this purpose and ensure that our systems are as efficient as possible. All advertising customers can run their campaigns with us on a climate-neutral basis - at no extra cost.

  • Green Media
  • sustainability

Sustainability: A new KPI in the media mix

Sustainability: A new KPI in the media mix

Nachhaltigkeit 14. June 2023

Sustainability is rightly a crucial topic. In recent months, the sensitivity in dealing with it has increased. Consumers are also more educated and differentiate more strongly. Companies are therefore well advised to address this issue at product level as well as at company level.

  • Green Media
  • sustainability

Infografik Nachhaltigkeitsbericht

Infografik Nachhaltigkeitsbericht

Nachhaltigkeit 30. March 2023

Ströer SE & Co. KGaA is publishing its fourth Group Sustainability Report 2022 - for the first time simultaneously with its Annual Report. The sustainability report gives an overview of Ströer’s sustainability strategy and covers the four sub-areas of Environment, Employees, Business Partners & Society and Governance.

  • sustainability

Sustainability Strategy 2030: Efficiency, innovation and responsibility

Sustainability Strategy 2030: Efficiency, innovation and responsibility

Nachhaltigkeit 11. July 2022

Two important components for the Ströer Sustainability Strategy 2030 – efficiency and innovation – have always been part of our business mode. All advertising customers can run their campaigns with us on a climate-neutral basis - at no extra cost. We now procure around 80 percent green electricity to operate the public infrastructure and have thus laid the foundations for climate-neutral out-of-home and digital communication.


Ströer supports Hamburg campaign promoting friendlier interaction between road users

Ströer supports Hamburg campaign promoting friendlier interaction between road users

Nachhaltigkeit 05. May 2021

More and more people are riding their bicycles. Cycling in Hamburg increased by 33 percent in 2020.