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With its portfolio of premium assets and best-in-class carbon footprint products, Ströer has become one of the most sustainable national media marketers, particularly through the expansion of its digital portfolio. Above all, the expansion of the digital communication infrastructure goes hand in hand with Ströer's sustainability strategy. For example, Ströer is guided by the Science Based Targets initiative (SBTi) to achieve Net-Zero.
Art interventions in public spaces have been part of the concept of the #MeetFrida art platform from the very beginning.
blowUP media Benelux is attracting shoppers and reducing carbon emissions at the same time with “The Green”, a groundbreaking 40m² giant digital screen on Belgian seaside resort Knokke’s prime shopping street, Lippenslaan. Lippenslaan has nearly 5 million visitors annually.
Out-of-Home Media - Promote awareness for sustainable and social action Ströer uses its media reach and promotes awareness for sustainable and social action. We make media space available to non-profit organizations at cost price or at a greatly reduced price ("pro bono"), for example children's charities or non-profit environmental protection organizations for the acquisition of donations or for socially desirable causes such as the search for missing children.
As a long-standing partner of the festival, Ströer was also present again this year as an exhibitor with sustainable OOH infrastructure solutions. For example, the Ströer booth featured a green bus shelter with active air filtration and an out-of-home screen with a built-in filter that also neutralizes pollutants from the air.
With a joint campaign, the #TUESmovement, media partner Ströer, snoopstar | Augmented Reality, the GuteNachtBus and Düsseldorf's Mayor Dr. Stephan Keller as patron, want to inspire and motivate the city's citizens to turn their eyes to the lives of homeless people. On numerous digital media screens of Ströer, the message "Christmas at home is best. If you have one. - Give a Merry Christmas now." will be carried into the Düsseldorf city area.
Ukrainian art against discrimination and misanthropy - the Goethe Institute Bonn and Ströer support the artist collective Gareleya Neotodryosh with a Germany-wide exhibition in public space from 15.07. until 30.09.2022.
Christmas is the time of year when we look forward to coming home and experiencing the "feast of love" together with our families and friends. In festively decorated rooms, at a richly laid table and usually with numerous gifts. But what does home actually mean for those without shelter?
The joint children's rights campaign by UNICEF Germany and Ströer is entering the next round and is receiving support from well-known TikTokers. The campaign aims to make the voices of children and young people heard and to focus on their rights.
08. September 2023 Ströer supports #bademantelchallenge initiative - For a life without dementia Nachhaltigkeit Geschäftspartner & Gesellschaft Ströer is supporting the German Dementia Aid initiative #bademantelchallenge - For a life without dementia with a campaign on digital media displays in publ
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19. October 2023
