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Ströer Group has started operating 20 Out-of-Home Channels at Cologne's main train station. These digital screens are part of the new, nationwide moving image network of Ströer representing a real innovation in outdoor advertising. The company plans to install up to 1,000 screens at the 200 most fre
Ströer Group has taken a further qualitative step into the future of digital out-of-home advertising by installing huge LCD screens measuring 24 and 16 square meters at Hamburg and Düsseldorf’s central stations. The screens are the first of their kind at train stations in Germany and complement the
The first digital out-of-home network in Germany includes, as of today, 108 train stations visited by more than 31 million consumers per week Once the roll-out is finished, the complete network will consist of over 1000 digital displays in the 200 largest German train stations Germany's leading prov
Ströer has equipped all four subway stations in the new Leipzig City Tunnel with digital and conventional out-of-home media. Now advertisers have access to eight OC Stations and eight Infoscreens for their advertising media. What’s more, the Leipzig City Tunnel also offers 24 City Light Posters as w
The Ströer Group is enlarging its digital outdoor advertising portfolio to include shopping centers. With the acquisition of ECE flatmedia GmbH, a ECE subsidiary and leading provider of digital brand communication and sales promotion in shopping centers, Ströer enhances its commitment in the field o
The Out-of-Home-Channel has been set up in Hamburg shopping centers Network of motion pictures connects railway stations and shopping centers Supplementing ECE flatmedia’s digital network Two weeks ago, Ströer Group expanded its digital out-of-home advertising portfolio to the use in shopping center
According to a representative study carried out by the Enigma/GfK market research institute into the Out-of-Home-Channel (OC) at German train stations, the digital Out-of-Home network reaches at least 20 percent of the inhabitants within one week. Digital screens have maximum reach for young people:
Ströer is the first company in Germany to connect the real world with the online world on a nationwide basis / Phase I: installation of 20,000 sensors in advertising media across the country by March 2016 / Ströer makes the Internet of Things tangible Around a year after the launch of the first publ
Cologne, 26 March 2013 Ströer Media AG pursued its growth strategy in fiscal year 2012 by investing selectively in its core markets. With the roll-out and expansion of the Out-of-Home Channel in train stations and shopping malls in Germany, Ströer has created one of the world’s largest digital produ
Christian Schmalzl, international COO of WPP subsidiary MediaCom, joins Ströer AG’s Board of Management at the end of the year and takes over responsibility for overall group operations The structural transformation of the media landscape is opening up business opportunities. As one of Europe’s lead
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19. October 2023