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DOOH: Closing Performance Gaps of TV Campaigns Through Ströer Public Video

DOOH: Closing Performance Gaps of TV Campaigns Through Ströer Public Video

Public Video 13. Oktober 2023

Through public video (DOOH), any campaign can be broadcast at short notice, with extensive reach, precision targeting and dynamic distribution – either comprehensively as a reach booster or selectively for targeted communication. From now on, public video campaigns (DOOH) can also be controlled usin


1,000th digital screen roadside: Ströer continues to expand its public video network

1,000th digital screen roadside: Ströer continues to expand its public video network

Public Video 13. Dezember 2021

Ströer is driving the ongoing digitalization of out-of-home advertising in Germany and expanding its public video network. The Company has launched its 1,000th digital screen roadside at the busy Prinz-Georg-Strasse/Vagedestrasse crossroads in central Düsseldorf, thereby reaching the installation ta

  • Digitale Außenwerbung

Strategic landmark deal for Ströer Digital in the online video market

Strategic landmark deal for Ströer Digital in the online video market

Unternehmen 13. Februar 2014

Ströer is to acquire a majority shareholding in the online video network TubeOne Networks. The move will enable Ströer to continue expanding its portfolio in online videos, the fast-growing segment in the media market. The Hamburg-based company is a broadly positioned online TV channel covering ente


So delicious, so vegan, so digital, so successful: Public video campaign helps Ritter Sport to become the most popular vegan chocolate brand

So delicious, so vegan, so digital, so successful: Public video campaign helps Ritter Sport to become the most popular vegan chocolate brand

DOOH Public Video 27. Juni 2023

In 2023, Ritter Sport intends to continue its vegan success story and is succeeding with digital outdoor advertising from Ströer: Ritter Sport relied heavily on Ströer’s nationwide digital reach in public spaces from January to April to launch its new vegan varieties. During this period, all of Strö


Anniversary campaign celebrates 30 years of Public Video

Anniversary campaign celebrates 30 years of Public Video

DOOH Public Video 21. Februar 2024

Public Video celebrates its 30th birthday! In the anniversary campaign “Whatever moves us”, which kicks off today on Ströer’s digital media carriers in public spaces, marketing managers from Deutsche Telekom, Commerzbank, Warner Bros. Discovery, Otto and many other companies congratulate Ströer and


Fully delicious, fully vegan, fully digital: Ritter Sport advertises widely with digital outdoor advertising

Fully delicious, fully vegan, fully digital: Ritter Sport advertises widely with digital outdoor advertising

Public Video 17. Januar 2023

Ritter Sport, the German chocolate bar manufacturer, has been selling five additional, completely vegan chocolate varieties in addition to classic chocolate since the beginning of the year. The five vegan Ritter Sport varieties are available in the new pack design with the large "V" as the key visua

  • Digitale Außenwerbung
  • Außenwerbung

Ströer launches wide-coverage, multi-screen moving-image marketing with Ströer Primetime

Ströer launches wide-coverage, multi-screen moving-image marketing with Ströer Primetime

Unternehmen 09. September 2013

At dmexco, Ströer is launching an exclusive new marketer: Ströer Primetime. The new marketer unites moving-image advertising on private screens (smartphones and tablets), home screens (PC), and public screens (DOOH displays) within the Ströer Digital Group. With this so-called multi-screen scenario,


Ströer presents future-proof targeting for digital OOH campaigns

Ströer presents future-proof targeting for digital OOH campaigns

Public Video 23. März 2022

With the innovative combination of socio-demographic data (age & gender) with behavioural data, Ströer is now targeting outdoor advertising campaigns even more effectively: A new, future-proof targeting model for digital outdoor advertising was developed on the basis of a feasibility study. It will

  • Digitale Außenwerbung

Dynamic start: Ströer presents strong first quarter 2018 results

Dynamic start: Ströer presents strong first quarter 2018 results

Unternehmen 15. Mai 2018

Ströer SE & Co KGaA continued on the sustainable growth course of the past fiscal years in the first quarter of 2018. Quarterly revenue mushroomed 20% like on like, up from EUR 281m to EUR 337m. Organic revenue growth stood at 6.8%. Operational EBITDA in the first quarter climbed 16%, up from EUR 95


Detailed statement by Ströer SE & Co. KGaA on the short attack by Muddy Waters Capital and outlook on current business development (Kopie 1)

Detailed statement by Ströer SE & Co. KGaA on the short attack by Muddy Waters Capital and outlook on current business development (Kopie 1)

Unternehmen 22. April 2016

A. Executive summary 1. The report published yesterday by Muddy Waters Capital primarily consists of the manipulation of facts known and already published by Ströer, which have been presented intentionally in a misleading fashion and with false claims, presumptions and assertions to deliberately dis