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DOOH: Closing Performance Gaps of TV Campaigns Through Ströer Public Video

DOOH: Closing Performance Gaps of TV Campaigns Through Ströer Public Video

Public Video 13. Oktober 2023

Through public video (DOOH), any campaign can be broadcast at short notice, with extensive reach, precision targeting and dynamic distribution – either comprehensively as a reach booster or selectively for targeted communication. From now on, public video campaigns (DOOH) can also be controlled usin


Ströer links public video network to ad server

Ströer links public video network to ad server

Digitale Medien 10. September 2014

The Ströer Group is bundling its proprietary digital public video network with immediate effect and linking its playout system to a Ströer online ad server. As a result, both OC Station and OC Mall are being renamed Station Video and Mall Video. Together with Infoscreen and AdWalk, they will form St


Ströer expands its public video network by 15 percent

Ströer expands its public video network by 15 percent

Digitale Medien 19. August 2015

This August, Ströer will reach another milestone in its efforts to expand its public video network by adding more than 450 digital screens in the shopping centers of mfi AG. As a result, an unparalleled network with more than 3,500 screens in total that boasts a reach of one billion video views per


1,000th digital screen roadside: Ströer continues to expand its public video network

1,000th digital screen roadside: Ströer continues to expand its public video network

Public Video 13. Dezember 2021

Ströer is driving the ongoing digitalization of out-of-home advertising in Germany and expanding its public video network. The Company has launched its 1,000th digital screen roadside at the busy Prinz-Georg-Strasse/Vagedestrasse crossroads in central Düsseldorf, thereby reaching the installation ta

  • Digitale Außenwerbung

Strategic landmark deal for Ströer Digital in the online video market

Strategic landmark deal for Ströer Digital in the online video market

Unternehmen 13. Februar 2014

Ströer is to acquire a majority shareholding in the online video network TubeOne Networks. The move will enable Ströer to continue expanding its portfolio in online videos, the fast-growing segment in the media market. The Hamburg-based company is a broadly positioned online TV channel covering ente


Ströer expands public video network in Düsseldorf Airport's world of experience and shopping

Ströer expands public video network in Düsseldorf Airport's world of experience and shopping

Digitale Medien 09. Januar 2018

Ströer and Düsseldorf Airport are expanding their premium range of digital outdoor advertising in the airport's world of experience and shopping. From February, advertisers at Düsseldorf Airport will have access to the new digital medium "Airport Mall Video". The Ströer Group's public video offering


Ströer expands public video network to 500 Infoscreens in Germany

Ströer expands public video network to 500 Infoscreens in Germany

Digitale Medien 04. Januar 2018

In December 2017, Ströer put the 500th Infoscreen system into operation in Cologne. Ströer now has a total of around 4,500 digital screens in Germany, including a public video network in the largest underground and suburban railway stations, mainline stations and shopping centres. With the public vi


So delicious, so vegan, so digital, so successful: Public video campaign helps Ritter Sport to become the most popular vegan chocolate brand

So delicious, so vegan, so digital, so successful: Public video campaign helps Ritter Sport to become the most popular vegan chocolate brand

DOOH Public Video 27. Juni 2023

In 2023, Ritter Sport intends to continue its vegan success story and is succeeding with digital outdoor advertising from Ströer: Ritter Sport relied heavily on Ströer’s nationwide digital reach in public spaces from January to April to launch its new vegan varieties. During this period, all of Strö


Anniversary campaign celebrates 30 years of Public Video

Anniversary campaign celebrates 30 years of Public Video

DOOH Public Video 21. Februar 2024

Public Video celebrates its 30th birthday! In the anniversary campaign “Whatever moves us”, which kicks off today on Ströer’s digital media carriers in public spaces, marketing managers from Deutsche Telekom, Commerzbank, Warner Bros. Discovery, Otto and many other companies congratulate Ströer and


New finance portal: t-online expands its business reporting

New finance portal: t-online expands its business reporting

Digitale Medien 18. November 2020

t-online is launching a new business and finance portal, www.t-online.de/finanzen/ , where users can browse a comprehensive range of investment and financial content. This includes news, background reports, and free practical tools, for example an intuitive calculator for securities savings plans. T