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Ströer links public video network to ad server

Digitale Medien 10. September 2014

The Ströer Group is bundling its proprietary digital public video network with immediate effect and linking its playout system to a Ströer online ad server. As a result, both OC Station and OC Mall are being renamed Station Video and Mall Video. Together with Infoscreen and AdWalk, they will form St

Ströer expands public video network in Düsseldorf Airport's world of experience and shopping

Digitale Medien 09. January 2018

Ströer and Düsseldorf Airport are expanding their premium range of digital outdoor advertising in the airport's world of experience and shopping. From February, advertisers at Düsseldorf Airport will have access to the new digital medium "Airport Mall Video". The Ströer Group's public video offering

Strategic landmark deal for Ströer Digital in the online video market

Unternehmen 13. February 2014

Ströer is to acquire a majority shareholding in the online video network TubeOne Networks. The move will enable Ströer to continue expanding its portfolio in online videos, the fast-growing segment in the media market. The Hamburg-based company is a broadly positioned online TV channel covering ente

Ströer expands its public video network by 15 percent

Digitale Medien 19. August 2015

This August, Ströer will reach another milestone in its efforts to expand its public video network by adding more than 450 digital screens in the shopping centers of mfi AG. As a result, an unparalleled network with more than 3,500 screens in total that boasts a reach of one billion video views per

Ströer launches wide-coverage, multi-screen moving-image marketing with Ströer Primetime

Unternehmen 09. September 2013

At dmexco, Ströer is launching an exclusive new marketer: Ströer Primetime. The new marketer unites moving-image advertising on private screens (smartphones and tablets), home screens (PC), and public screens (DOOH displays) within the Ströer Digital Group. With this so-called multi-screen scenario,

Ströer integrates content and advertising on public portals for Sony Mobile

Digitale Medien 17. March 2014

Sony Mobile Communications has implemented a video campaign on public portals to mark the launch of the Xperia Z1 Compact. It uses a mobile advertising solution based on the Promiflash app to extend the video content. The video campaign not only connects Ströer’s public video channel with its mobile

ADSCALE ANALYZER 2015: RETHINK ON THE SUPPLY SIDE

Digitale Medien 15. September 2015

The level of programmatic buying is rising fast in Germany. On adscale, the high-reach marketer and supply-side platform for Germany, RTB accounts for 53 percent of sales on the desktop side and already 55 percent for mobile. A similar fast take-up rate is anticipated for video RTB. Moreover, the pe

adscale launches cross-media private marketplace

Digitale Medien 12. November 2015

Video formats are being added to the existing private marketplace in the adscale supply-side platform. This will enable publishers to put together cross-media packages comprising video, mobile, and display inventory to which selected advertisers then enjoy exclusive access. All in all, the share of

Programmatic buying is driving the German display market

Digitale Medien 08. September 2014

Programmatic buying is setting the pace in the German digital advertising market, as the automated buying and selling of ad space is growing at a considerably faster rate than manual sales. According to adscale’s forecast, the proportion of total revenues in the German display advertising market gen

Ströer expands public video network to 500 Infoscreens in Germany

Digitale Medien 04. January 2018

In December 2017, Ströer put the 500th Infoscreen system into operation in Cologne. Ströer now has a total of around 4,500 digital screens in Germany, including a public video network in the largest underground and suburban railway stations, mainline stations and shopping centres. With the public vi

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