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Through public video (DOOH), any campaign can be broadcast at short notice, with extensive reach, precision targeting and dynamic distribution – either comprehensively as a reach booster or selectively for targeted communication. From now on, public video campaigns (DOOH) can also be controlled usin
The war in Ukraine continues and the plight of the Ukrainians is worsening dramatically. There is a lack of food, clothing, medicine, and shelter. The Ströer Group supports the Action Alliance for Disaster Relief: Caritas international, German Red Cross, Diakonie Katastrophenhilfe and UNICEF Germany, in its appeal for donations and has made around 3,000 digital advertising spaces available nationwide for this purpose. Since the end of March, people all over Germany have been able to see the Ukrainian flag consisting of QR codes in pedestrian zones, malls, and railway stations as well as on info sc
Ströer is driving the ongoing digitalization of out-of-home advertising in Germany and expanding its public video network. The Company has launched its 1,000th digital screen roadside at the busy Prinz-Georg-Strasse/Vagedestrasse crossroads in central Düsseldorf, thereby reaching the installation ta
A vertical garden at the heart of the city. In a first for the Company, Ströer has greenscaped a railway underpass on Munich’s busy Rosenheimer Strasse. It took 15 weeks of preparation to create the verdant garden that covers around 90 square meters and features eleven different plants. The garden i
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19. October 2023
