46 results were found for "OOH".
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With the innovative combination of socio-demographic data (age & gender) with behavioural data, Ströer is now targeting outdoor advertising campaigns even more effectively: A new, future-proof targeting model for digital outdoor advertising was developed on the basis of a feasibility study. It will
Düsseldorf-based cellphone network E-Plus is currently running a nationwide outdoor advertising campaign for the flat rates offered by its BASE cellphone brand. BASE also uses the posters to address consumers directly. This can be done quickly and easily via Vooh!, the new app from Ströer. After sim
Vooh! is the attention-grabbing name for the new innovation that has now been launched by Ströer, Germany's largest outdoor advertising company: an app which links up conventional out-of-home advertising campaigns with attractive online content. Vooh! stands for "Virtual Out-of-Home" and turns outdo
Ströer’s Vooh! app convinces jury Last April, Ströer launched Vooh!, an app which combines classic outdoor advertising campaigns with appealing website content. Vooh! stands for “virtual out-of-home” and it uses smartphones to turn posters into exciting interactive features for advertisers. The judg
Interactive competition on the Out-of-Home-Channel and the Infoscreens MEDIENTAGE MÜNCHEN will advertise its convention, which takes place in Munich from October 19 to 21, on Ströer’s Out-of-Home-Channel and Infoscreens. The highlight: anyone who takes a picture of the advert will instantly find the
Ströer SE & Co. KGaA presents its figures for the first six months of 2020. The coronavirus pandemic and the temporary restrictions on public life during the months of the second quarter underscore the strength of the “OOH+” strategy – the combination of the core OOH business and the supporting Digi
Ströer SE & Co. KGaA is presenting its results for the third quarter of 2020. Against the backdrop of the coronavirus pandemic and the revival of most aspects of public life, Ströer was once again able to demonstrate the strength of its ‘OOH plus’ strategy – the combination of the core OOH business
With its provisional figures for fiscal year 2018, Ströer SE & Co. KGaA is presenting record results, underscoring the success of its “OOH plus” strategy – the combination of the core OOH business and the supporting Digital OOH & Content and Direct Media segments. Consolidated revenue mushroomed 23%
Ströer SE & Co. KGaA is once again presenting a record result for the year as a whole in its provisional figures for fiscal year 2019, as well as its 29th successive growth quarter, underscoring the success of the “OOH plus” strategy – the combination of the core OOH business and the supporting Digi
After an excellent financial year 2015 Ströer is also having a strong start to the year 2016 – both in the digital segment, as well as in the OOH business. The German outdoor advertising business is benefitting from the digitalization and the increased relevance of Ströer as one of Germany's leading
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19. October 2023