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Sustainability: A new KPI in the media mix

Sustainability: A new KPI in the media mix

Nachhaltigkeit 14. Juni 2023

Sustainability is rightly a crucial topic. In recent months, the sensitivity in dealing with it has increased. Consumers are also more educated and differentiate more strongly. Companies are therefore well advised to address this issue at product level as well as at company level.

  • Green Media
  • sustainability

GREENTECH FESTIVAL 2023: Ströer presents sustainable communication and CO2-efficient campaign planning

GREENTECH FESTIVAL 2023: Ströer presents sustainable communication and CO2-efficient campaign planning

Nachhaltigkeit 28. Juni 2023

As a long-standing partner of the festival, Ströer was also present again this year as an exhibitor with sustainable OOH infrastructure solutions. For example, the Ströer booth featured a green bus shelter with active air filtration and an out-of-home screen with a built-in filter that also neutralizes pollutants from the air.

  • sustainability

Ströer kicks off campaign for GREENTECH FESTIVAL

Ströer kicks off campaign for GREENTECH FESTIVAL

Nachhaltigkeit Public Video 19. Mai 2023

As in previous years, Ströer supports the GREENTECH FESTIVAL once again as a premium partner and is present on site as an exhibitor with sustainable infrastructure solutions. Ströer communicates the festival's messages with a high-reach digital out-of-home (DOOH) campaign via its own digital media carriers.

  • sustainability
  • Environment
  • Climate

Municipal information system in Bremerhaven pedestrian zone

Municipal information system in Bremerhaven pedestrian zone

Nachhaltigkeit 10. November 2022

Since mid-September, a green roof has adorned the advertising pillars in Erlangen. Mayor Florian Janik, Economic Officer Konrad Beugel as well as Stefan Helbig (Managing Director Ströer Deutsche Städte Medien GmbH) and Freya Amann (Head of Municipal Affairs and Urban Development Bavaria, Ströer Deutsche Städte Medien GmbH) from Ströer witnessed at the corner of Nürnberger-/Sedanstraße when the last of a total of 44 advertising pillars got a plant cover put on.


Christmas at home is the best - if you have one!

Christmas at home is the best - if you have one!

Nachhaltigkeit 06. Dezember 2021

Christmas is the time of year when we look forward to coming home and experiencing the "feast of love" together with our families and friends. In festively decorated rooms, at a richly laid table and usually with numerous gifts. But what does home actually mean for those without shelter?


Climate neutrality in the advertising market: Ströer supports the "Green GRP" initiative to offset CO2 from campaigns

Climate neutrality in the advertising market: Ströer supports the "Green GRP" initiative to offset CO2 from campaigns

Nachhaltigkeit 06. April 2021

How large is the carbon footprint of an advertising campaign? Information about this is provided by the “Green GRP” that the Mediaplus Group is presenting, in cooperation with ClimatePartner and nine media companies.