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Sustainability is rightly a crucial topic. In recent months, the sensitivity in dealing with it has increased. Consumers are also more educated and differentiate more strongly. Companies are therefore well advised to address this issue at product level as well as at company level.
"Skibbie and the Barmbek Animals' Brave Plan" is a charity radio play project - spoken by 48 students and with celebrity support from Bjarne Mädel, Horst Hrubesch, Louisa Masciullo, Julia-Niharika Sen, Klaus Büchner, Stefan Lehmann and Samy Deluxe. North German Christopher Reit wrote the short story of Skibbie, the station mouse for his little cousin many years ago. During the Corona pandemic, he got the idea to make more of it. He looked for children and celebrities to help him record the story as a radio play. The special thing about the campaign: the audio book supports a good cause! All proceeds from the sale of the audio play CD and the online streams go entirely to the Hamburg children's aid projects "Kinderhospiz Sternenbrücke" and "Die Arche".
As a long-standing partner of the festival, Ströer was also present again this year as an exhibitor with sustainable OOH infrastructure solutions. For example, the Ströer booth featured a green bus shelter with active air filtration and an out-of-home screen with a built-in filter that also neutralizes pollutants from the air.
As in previous years, Ströer supports the GREENTECH FESTIVAL once again as a premium partner and is present on site as an exhibitor with sustainable infrastructure solutions. Ströer communicates the festival's messages with a high-reach digital out-of-home (DOOH) campaign via its own digital media carriers.
Since mid-September, a green roof has adorned the advertising pillars in Erlangen. Mayor Florian Janik, Economic Officer Konrad Beugel as well as Stefan Helbig (Managing Director Ströer Deutsche Städte Medien GmbH) and Freya Amann (Head of Municipal Affairs and Urban Development Bavaria, Ströer Deutsche Städte Medien GmbH) from Ströer witnessed at the corner of Nürnberger-/Sedanstraße when the last of a total of 44 advertising pillars got a plant cover put on.
Christmas is the time of year when we look forward to coming home and experiencing the "feast of love" together with our families and friends. In festively decorated rooms, at a richly laid table and usually with numerous gifts. But what does home actually mean for those without shelter?
How large is the carbon footprint of an advertising campaign? Information about this is provided by the “Green GRP” that the Mediaplus Group is presenting, in cooperation with ClimatePartner and nine media companies.
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19. October 2023