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Digital out-of-home advertising pioneer celebrates its anniversary

Digital out-of-home advertising pioneer celebrates its anniversary

OOH 17. February 2014

Infoscreen, the digital big screen at high-traffic underground and suburban railway stations, is celebrating its 20th anniversary. On February 15, 1994, the first screen went live at the Odeonsplatz underground station in Munich. This marked the first use of digital out-of-home advertising in German


Landmark Deal: Ströer wins the main lease for advertising rights in Cologne once again

Landmark Deal: Ströer wins the main lease for advertising rights in Cologne once again

OOH 02. July 2014

Ströer entered in a Europe-wide call for bids for marketing advertising spaces in Cologne and has been awarded the main lease. On behalf of the city of Cologne, the city’s public utilities Stadtwerke Köln GmbH re-tendered the advertising rights in spring 2013 to the communal area in two lots as of J


Smart communication infrastructure: Ströer supports the first nationwide warning day

Smart communication infrastructure: Ströer supports the first nationwide warning day

OOH 09. September 2020

On September 10, 2020, the first nationwide warning day will take place. On this joint day of action by the Federal Government and the Federal States, all warning devices will be tested throughout Germany. At 11 a.m., a test warning will be sent nationwide to all warning multipliers connected to the


Start for digital city information systems in Wetzlar

Start for digital city information systems in Wetzlar

OOH 03. September 2019

Ströer is pushing ahead with the digitalisation of its advertising spaces in public spaces and is now equipping Wetzlar with digital city information systems. From September 2019, five new digital advertising spaces will be available to the city and local and regional advertisers for the first time: