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Ströer has planned a national tour titled “See and be seen: How images form in the mind” that will visit various regions across Germany this year. The provider of outdoor and online advertising plans to use a diverse program to draw focus to the potential of out-of-home media with regard to percepti
blowUP media GmbH has acquired B.A.B. MaxiPoster Werbetürme GmbH. The company specializes in large-format advertising on German autobahns (expressways), and is the market leader in the segment. With its high-visibility towers located near autobahns, which are free from advertising, the company gener