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Digital out-of-home advertising pioneer celebrates its anniversary

Digital out-of-home advertising pioneer celebrates its anniversary

OOH 17. Februar 2014

Infoscreen, the digital big screen at high-traffic underground and suburban railway stations, is celebrating its 20th anniversary. On February 15, 1994, the first screen went live at the Odeonsplatz underground station in Munich. This marked the first use of digital out-of-home advertising in German


Fully delicious, fully vegan, fully digital: Ritter Sport advertises widely with digital outdoor advertising

Fully delicious, fully vegan, fully digital: Ritter Sport advertises widely with digital outdoor advertising

Public Video 17. Januar 2023

Ritter Sport, the German chocolate bar manufacturer, has been selling five additional, completely vegan chocolate varieties in addition to classic chocolate since the beginning of the year. The five vegan Ritter Sport varieties are available in the new pack design with the large "V" as the key visua

  • Digitale Außenwerbung
  • Außenwerbung

Anniversary campaign celebrates 30 years of Public Video

Anniversary campaign celebrates 30 years of Public Video

DOOH Public Video 21. Februar 2024

Public Video celebrates its 30th birthday! In the anniversary campaign “Whatever moves us”, which kicks off today on Ströer’s digital media carriers in public spaces, marketing managers from Deutsche Telekom, Commerzbank, Warner Bros. Discovery, Otto and many other companies congratulate Ströer and


1,000th digital screen roadside: Ströer continues to expand its public video network

1,000th digital screen roadside: Ströer continues to expand its public video network

Public Video 13. Dezember 2021

Ströer is driving the ongoing digitalization of out-of-home advertising in Germany and expanding its public video network. The Company has launched its 1,000th digital screen roadside at the busy Prinz-Georg-Strasse/Vagedestrasse crossroads in central Düsseldorf, thereby reaching the installation ta

  • Digitale Außenwerbung

So delicious, so vegan, so digital, so successful: Public video campaign helps Ritter Sport to become the most popular vegan chocolate brand

So delicious, so vegan, so digital, so successful: Public video campaign helps Ritter Sport to become the most popular vegan chocolate brand

DOOH Public Video 27. Juni 2023

In 2023, Ritter Sport intends to continue its vegan success story and is succeeding with digital outdoor advertising from Ströer: Ritter Sport relied heavily on Ströer’s nationwide digital reach in public spaces from January to April to launch its new vegan varieties. During this period, all of Strö


Smart communication infrastructure: Ströer supports the first nationwide warning day

Smart communication infrastructure: Ströer supports the first nationwide warning day

OOH 09. September 2020

On September 10, 2020, the first nationwide warning day will take place. On this joint day of action by the Federal Government and the Federal States, all warning devices will be tested throughout Germany. At 11 a.m., a test warning will be sent nationwide to all warning multipliers connected to the


Start for digital city information systems in Wetzlar

Start for digital city information systems in Wetzlar

OOH 03. September 2019

Ströer is pushing ahead with the digitalisation of its advertising spaces in public spaces and is now equipping Wetzlar with digital city information systems. From September 2019, five new digital advertising spaces will be available to the city and local and regional advertisers for the first time: