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Appealing messages at main station

Unternehmen 03. November 2011

Ströer Group has started operating 20 Out-of-Home Channels at Cologne's main train station. These digital screens are part of the new, nationwide moving image network of Ströer representing a real innovation in outdoor advertising. The company plans to install up to 1,000 screens at the 200 most fre

Ströer installs huge LCD screens in Hamburg and Düsseldorf central station

Unternehmen 11. May 2012

Ströer Group has taken a further qualitative step into the future of digital out-of-home advertising by installing huge LCD screens measuring 24 and 16 square meters at Hamburg and Düsseldorf’s central stations. The screens are the first of their kind at train stations in Germany and complement the

Ströer starts a worldwide media innovation with its Out-of-Home-Channel

Unternehmen 04. April 2011

The first digital out-of-home network in Germany includes, as of today, 108 train stations visited by more than 31 million consumers per week Once the roll-out is finished, the complete network will consist of over 1000 digital displays in the 200 largest German train stations Germany's leading prov

GfK study: Out-of-Home-Channel has outstanding reach

Unternehmen 29. June 2012

According to a representative study carried out by the Enigma/GfK market research institute into the Out-of-Home-Channel (OC) at German train stations, the digital Out-of-Home network reaches at least 20 percent of the inhabitants within one week. Digital screens have maximum reach for young people:

Ströer expands advertising media portfolio in Leipzig

Unternehmen 13. December 2013

Ströer has equipped all four subway stations in the new Leipzig City Tunnel with digital and conventional out-of-home media. Now advertisers have access to eight OC Stations and eight Infoscreens for their advertising media. What’s more, the Leipzig City Tunnel also offers 24 City Light Posters as w

Ströer acquires ECE flatmedia GmbH

Unternehmen 02. November 2011

The Ströer Group is enlarging its digital outdoor advertising portfolio to include shopping centers. With the acquisition of ECE flatmedia GmbH, a ECE subsidiary and leading provider of digital brand communication and sales promotion in shopping centers, Ströer enhances its commitment in the field o

Digital out-of-home advertising pioneer celebrates its anniversary

OOH 17. February 2014

Infoscreen, the digital big screen at high-traffic underground and suburban railway stations, is celebrating its 20th anniversary. On February 15, 1994, the first screen went live at the Odeonsplatz underground station in Munich. This marked the first use of digital out-of-home advertising in German

Ströer digital introduces first showcase in Hamburg shopping centers

Unternehmen 21. November 2011

The Out-of-Home-Channel has been set up in Hamburg shopping centers Network of motion pictures connects railway stations and shopping centers Supplementing ECE flatmedia’s digital network Two weeks ago, Ströer Group expanded its digital out-of-home advertising portfolio to the use in shopping center

50,000 beacons: Ströer is setting up the first nationwide beacon infrastructure in Germany

Unternehmen 22. September 2015

Ströer is the first company in Germany to connect the real world with the online world on a nationwide basis / Phase I: installation of 20,000 sensors in advertising media across the country by March 2016 / Ströer makes the Internet of Things tangible Around a year after the launch of the first publ

Ströer continues its growth path

Unternehmen 29. March 2012

Cologne, 29 March 2012 Ströer Out-of-Home Media AG continued on its growth path in fiscal year 2011, mainly due to its strong performance in Germany. The Group's revenue increased by 8.6% from EUR 531.3m in the prior year to EUR 577.1m. Adjusted for increases in investments and exchange rate effects

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