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Digital out-of-home advertising pioneer celebrates its anniversary

Digital out-of-home advertising pioneer celebrates its anniversary

OOH 17. Februar 2014

Infoscreen, the digital big screen at high-traffic underground and suburban railway stations, is celebrating its 20th anniversary. On February 15, 1994, the first screen went live at the Odeonsplatz underground station in Munich. This marked the first use of digital out-of-home advertising in German


Ströer digital introduces first showcase in Hamburg shopping centers

Ströer digital introduces first showcase in Hamburg shopping centers

Unternehmen 21. November 2011

The Out-of-Home-Channel has been set up in Hamburg shopping centers Network of motion pictures connects railway stations and shopping centers Supplementing ECE flatmedia’s digital network Two weeks ago, Ströer Group expanded its digital out-of-home advertising portfolio to the use in shopping center


GfK study: Out-of-Home-Channel has outstanding reach

GfK study: Out-of-Home-Channel has outstanding reach

Unternehmen 29. Juni 2012

According to a representative study carried out by the Enigma/GfK market research institute into the Out-of-Home-Channel (OC) at German train stations, the digital Out-of-Home network reaches at least 20 percent of the inhabitants within one week. Digital screens have maximum reach for young people:


50,000 beacons: Ströer is setting up the first nationwide beacon infrastructure in Germany

50,000 beacons: Ströer is setting up the first nationwide beacon infrastructure in Germany

Unternehmen 22. September 2015

Ströer is the first company in Germany to connect the real world with the online world on a nationwide basis / Phase I: installation of 20,000 sensors in advertising media across the country by March 2016 / Ströer makes the Internet of Things tangible Around a year after the launch of the first publ


Ströer AG: Positive business performance in the fourth quarter after a challenging year overall

Ströer AG: Positive business performance in the fourth quarter after a challenging year overall

Unternehmen 26. März 2013

Cologne, 26 March 2013 Ströer Media AG pursued its growth strategy in fiscal year 2012 by investing selectively in its core markets. With the roll-out and expansion of the Out-of-Home Channel in train stations and shopping malls in Germany, Ströer has created one of the world’s largest digital produ


Ströer strengthens group management

Ströer strengthens group management

Unternehmen 24. September 2012

Christian Schmalzl, international COO of WPP subsidiary MediaCom, joins Ströer AG’s Board of Management at the end of the year and takes over responsibility for overall group operations The structural transformation of the media landscape is opening up business opportunities. As one of Europe’s lead


Ströer Infoscreen and MEDIENTAGE MÜNCHEN cooperate

Ströer Infoscreen and MEDIENTAGE MÜNCHEN cooperate

Unternehmen 06. Oktober 2011

Interactive competition on the Out-of-Home-Channel and the Infoscreens MEDIENTAGE MÜNCHEN will advertise its convention, which takes place in Munich from October 19 to 21, on Ströer’s Out-of-Home-Channel and Infoscreens. The highlight: anyone who takes a picture of the advert will instantly find the