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15 results were found for "Video".

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Ströer links public video network to ad server

Ströer links public video network to ad server

Digitale Medien 10. September 2014

The Ströer Group is bundling its proprietary digital public video network with immediate effect and linking its playout system to a Ströer online ad server. As a result, both OC Station and OC Mall are being renamed Station Video and Mall Video. Together with Infoscreen and AdWalk, they will form St


Ströer expands public video network in Düsseldorf Airport's world of experience and shopping

Ströer expands public video network in Düsseldorf Airport's world of experience and shopping

Digitale Medien 09. January 2018

Ströer and Düsseldorf Airport are expanding their premium range of digital outdoor advertising in the airport's world of experience and shopping. From February, advertisers at Düsseldorf Airport will have access to the new digital medium "Airport Mall Video". The Ströer Group's public video offering


Ströer expands its public video network by 15 percent

Ströer expands its public video network by 15 percent

Digitale Medien 19. August 2015

This August, Ströer will reach another milestone in its efforts to expand its public video network by adding more than 450 digital screens in the shopping centers of mfi AG. As a result, an unparalleled network with more than 3,500 screens in total that boasts a reach of one billion video views per


Ströer integrates content and advertising on public portals for Sony Mobile

Ströer integrates content and advertising on public portals for Sony Mobile

Digitale Medien 17. March 2014

Sony Mobile Communications has implemented a video campaign on public portals to mark the launch of the Xperia Z1 Compact. It uses a mobile advertising solution based on the Promiflash app to extend the video content. The video campaign not only connects Ströer’s public video channel with its mobile


ADSCALE ANALYZER 2015: RETHINK ON THE SUPPLY SIDE

ADSCALE ANALYZER 2015: RETHINK ON THE SUPPLY SIDE

Digitale Medien 15. September 2015

The level of programmatic buying is rising fast in Germany. On adscale, the high-reach marketer and supply-side platform for Germany, RTB accounts for 53 percent of sales on the desktop side and already 55 percent for mobile. A similar fast take-up rate is anticipated for video RTB. Moreover, the pe


adscale launches cross-media private marketplace

adscale launches cross-media private marketplace

Digitale Medien 12. November 2015

Video formats are being added to the existing private marketplace in the adscale supply-side platform. This will enable publishers to put together cross-media packages comprising video, mobile, and display inventory to which selected advertisers then enjoy exclusive access. All in all, the share of


Programmatic buying is driving the German display market

Programmatic buying is driving the German display market

Digitale Medien 08. September 2014

Programmatic buying is setting the pace in the German digital advertising market, as the automated buying and selling of ad space is growing at a considerably faster rate than manual sales. According to adscale’s forecast, the proportion of total revenues in the German display advertising market gen


Ströer expands public video network to 500 Infoscreens in Germany

Ströer expands public video network to 500 Infoscreens in Germany

Digitale Medien 04. January 2018

In December 2017, Ströer put the 500th Infoscreen system into operation in Cologne. Ströer now has a total of around 4,500 digital screens in Germany, including a public video network in the largest underground and suburban railway stations, mainline stations and shopping centres. With the public vi


Ströer launches watson.de in Germany

Ströer launches watson.de in Germany

Digitale Medien 22. March 2018

Ströer is expanding its digital news portfolio to include the new online portal and the watson.de app as of March 22. The new news portal addresses the mobile generation with news, stories and opinions on business, politics, entertainment, sport, digital and lifestyle. The 25 heads strong editorial


Neo Advertising expands content offering

Neo Advertising expands content offering

Digitale Medien 12. December 2018

Customers of Neo Advertising GmbH, a subsidiary of the Ströer Group and one of the leading providers in the field of digital signage in public areas and at the POS, can now display news from Germany's largest news website t-online.de, also part of the Ströer Group, in their program. t-online.de is t